Internet users react more positively to advertising on websites they have a strong relationship with, according to the latest research from the Association Of Online Publishers.The study claims that users of quality content websites, such as economist.com, FT.com and guardian.co.uk, are the most attractive audience to advertisers both in terms of demographic and online behaviour.These… Continue reading Research Shows Context Is Key For Online Advertising
Channel 4 enjoyed a night of ratings euphoria on Friday with the final episode of its high-profile American comedy-drama, Sex and the City, coming to a climactic end.Unofficial overnight figures from BARB show that a peak of 4.4 million viewers turned on to watch the culmination of the programme’s sixth series, which secured an impressive… Continue reading Over 4 Million Tune In For Sex And The City Finalé
Chrysalis Radio’s London-based LBC 97.3 FM has secured an exclusive six-figure advertising campaign to promote the Singapore Tourism Board throughout March.The deal will see the LBC produce and broadcast a range of on-air promotional activity to include an on-air prize give-away promotion, advertorials and a series of live reports from Singapore.The campaign begins with a… Continue reading LBC Secures Deal To Promote Singapore Tourism Board
Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia. It is a fact, according to ZenithOptimedia, that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market… Continue reading DTV: Pushed By Capitalists, Not Pulled By Consumers, Says ZenithOptimedia
Over half of European broadband internet users are willing to pay to download music files from the web, according to a survey by Strategy Analytics. As a result, music companies are missing out on a â‚Ź650 million market opportunity, says the report. Music downloads look set to be a driver of paid content downloads, with… Continue reading European Internet Music Downloads Could Be Worth €650m
In a week of tentative trading following the Madrid terror attacks, Ulster TV made good headway, pushing its share price up by 2.51% to 429˝p in week on week analysis. The company recently announced a significant 10% increase in revenues in the first quarter of 2004, ahead of an ITV growth forecast of 8% by… Continue reading Sharewatch: Ulster TV Leads In Difficult Week
Throughout Europe consumers are reluctant to upgrade from analogue to digital television unless they have to, or there is no effort involved, according to a report from ZenithOptimedia.The research shows that DTV is pushed by capitalists rather than pulled by consumers. In its report on the Western European DTV market the group found time and… Continue reading Consumers Reluctant To Upgrade To Digital Television
Amid a slow trading day for media stocks, Independent News & Media made the day’s largest rise, pushing up by 1.85% to 137žp after ditching the broadsheet edition of its flagship daily newspaper to produce a tabloid-only budget special yesterday (see Independent Ditches Broadsheet For Budget Special).Daily Mail & General Trust also managed a rise,… Continue reading Sharewatch: INM Rises After Ditching Broadsheet Edition
MTV has secured Motorola as the exclusive provider of wireless content for a wide-ranging cross-media campaign featuring a number of special characters dubbed MTV Gimps.The deal extends the multimillion dollar marketing alliance formed between the two companies last year, and is designed to encourage consumers to use their mobile phones in more innovative ways.The campaign… Continue reading MTV Teams Up With Motorola For Cross-Media Blitz
The shortlist of candidates for the position of BBC chairman is understood to have been whittled down to seven candidates, including former Channel 4 chief executive Michael Grade and political TV stalwart David Dimbleby.Interviews for the position, which has been vacant since Gavyn Davies resigned over the Hutton report in January, will be held next… Continue reading Shortlist For BBC Chairman Whittled Down To Seven
