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The Daily Mail & General Trust has announced that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market.The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five months… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

Starcom Motive has retained the £10 million media planning and buying account for Kia Motors UK, in a move that ends speculation that the business would be put to full agency review.Kia started informal talks with rival networks following a creative review of its account in November 2003, but has now decided to remain at… Continue reading Starcom Motive Retains £10 Million Kia Account

Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses

The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises

American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International. Gannett, which owns UK regional newspaper publisher Newsquest, is understood to have told analysts in New York that it is examining a number of assets that would… Continue reading Gannett Considers Telegraph Swoop

The Daily Mail & General Trust (DMGT) says that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market. The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five… Continue reading DMGT Sees Good First Half, But Markets Still Volatile

GWR Group has increased its stake in Digital Radio Group (DRG), the third London digital multiplex, from 23.6% to 30.2%, it announced this morning. It has increased its holding through the £3.3 million acquisition of shares from Clubmend, Asian Sound and Matsushita Electric Europe.GWR provides a range of digital services on DRG through its NOWdigital… Continue reading GWR Raises Stake In London Digital Multiplex

There were 24.6 million high-speed internet subscribers in the US by the end of 2003, taking the total broadband penetration to more than 20% of residential households. According to new data from Leichtman Research Group (LRG), the country’s twenty largest cable and DSL providers – representing about 98% of the market – added a combined… Continue reading A Fifth Of US Homes Take Broadband In 2003

Chancellor of the Exchequer, Gordon Brown, stood up at 12:22pm to reveal his tax and spending plans for the next year. Key points of the 2004 Budget are as follows…Mr Brown said since 1997 Britain has sustained growth through two economic cycles without suffering the “all British disease of stop go”.Britain has enjoyed the longest… Continue reading Budget 2004 Coverage – The Chancellor’s Speech Live

Internet giant MSN has today announced an innovative deal with Columbia TriStar which will see users of its popular Hotmail service receive movie trailers streamed direct to their inbox.The new campaign, to promote Columbia Tristar’s Gothika, will run through March and into early April. The deal follows a similar venture last November, when trailers for… Continue reading MSN Opens Inbox To Direct Video Advertising