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The IPA‘s latest Bellwether report has added weight to the belief that advertising and marketing conditions are picking up. The outlook for expenditure growth is at its most optimistic since 2000. The Q4 survey shows the majority of existing budgets to have remained relatively unchanged in the past three months. However, the proportion of marketers… Continue reading INSIGHTanalysis: UK Marketing Spend On The Rise

The IPA’s latest Bellwether report brought good news to the media market yesterday by revealing that a rising tide of corporate optimism within the industry cause adspent to climb to levels not seen since the hight of the dotcom boom (see Bellwether Reveals Increasing Optimism For Advertisers).Global marketing and advertising network, WPP, rose 0.16% on… Continue reading Sharewatch: Market Greets News Of Advertising Recovery

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain. The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when… Continue reading Government To Set New Targets For Broadband Britain

The Government is planning to set wide-ranging new targets for the take-up of high-speed internet services following warnings that it cannot afford to be complacent in its drive towards enabling a broadband Britain.The Broadband Stakeholder Group has today published a report urging the Government not to relax its push to get consumers online, when its… Continue reading Government To Set New Targets For Broadband Britain

Online retail sales in the US increased by 30% in the fourth quarter of 2003, according to new figures from comScore Media Metrix. The information firm estimates that $17.21 billion was spent on US shopping sites in the three months to the end of December. This figure includes event tickets but excludes auctions, car sales… Continue reading Internet Retail Boom Persists In Q4

The US Securities and Exchange Commission is unlikely to take steps to block the proposed acquisition of Hollinger Inc by the Barclay brothers, according to reports today.Hollinger is currently under investigation for unauthorised payments made to senior executives, including erstwhile chief executive and non-executive chairman, Conrad Black.The Financial Times claims that while the SEC said… Continue reading SEC Has Few Qualms About Hollinger Takeover

Granada Enterprises has ended its deadlock with Cadbury Trebor Bassett and has persuaded the confectionery giant to renew its £10 million sponsorship of Coronation Street.The deal follows weeks of negotiations between ITV sales executives and Cadbury, which was believed to have been trying to secure better terms for its sponsorship of ITV’s longest running soap.The… Continue reading Cadbury Renews £10 Million Coronation Street Sponsorship

December saw a marked increase in activity at leading agencies as the account pipeline remained strong. There were a number of significant wins for Publicis which clinched the Lehman Brothers 2003 New Business Title.Following a strong November, there was a 40% year on year increase in account moves last month. Account consolidation is a major… Continue reading Publicis Tops 2003 New Business League

The Wireless Group (TWG) has increased its interest in DRG, owner of the London III digital multiplex licence, it was announced today. The radio company has concluded an agreement with the administrators of Clubmend Ltd to acquire its 6% stake in DRG. The acquisition is subject to the exercise of pre-emption rights by the shareholders… Continue reading Wireless Group Invests Further In Digital Radio Market

As the outlook finally begins to improve for UK advertisers, Christopher Williamson, economist at NTC Research, digests the findings of the IPA’s latest Bellwether Report and discusses what lies in store for the industry over the coming year…The latest Bellwether report from the IPA shows a rising tide of corporate optimism, which is in turn… Continue reading NewsLine Column: Bellwether Signals Bounce Back?