The Independent is continuing to see circulation rise as the success of its recently launched tabloid edition goes on denting the growth of its main rivals in the broadsheet sector.The latest ABC results for February show that the paper’s decision to extend the reach of its compact version has paid off with circulation increasing by… Continue reading ABC National Newspaper Round-Up – February 2004
Ulster Television (UTV) continued to outperform ITV in terms of advertising in 2003, with its revenues rising by 2.1% whilst ITV’s fell by 3.4%. This gave UTV a record annual share of ITV advertising of 2.4%, according to the company’s full year results released this morning.The group expects television ad revenues to rise by a… Continue reading Ulster TV Sees Airtime Revenues Up 10% In Q1 2004
WCRS, the agency that devised the high-profile 118 118 campaign, is reported to be on the verge of agreeing a £20 million management buyout from French advertising network Havas.It is understood that WCRS managers, who have been in talks to gain independence from Havas for some time, will buy a majority stake in the advertising… Continue reading WCRS Close To Finalising £20 Million Buyout From Havas
Emap Advertising is launching an MMS advertising campaign to promote the film Honey as part of its existing £800,000 cross-media deal with United International Pictures.The multi-platform campaign launched last month to promote UIP’s latest movie across Emap’s entire portfolio of youth radio stations, television channels, websites, magazines and through text messages (see Emap Signs Honey… Continue reading Emap Sweet On MMS With Honey Promotion
ZenithOptimedia has confirmed that John Perriss is to step down as group chief executive officer after more than fifteen years at the global media services company.Perriss will leave the Publicis-owned company once a replacement has been found and a transition process has been completed. No fixed leaving date has been set as the terms of… Continue reading ZenithOptimedia Confirms Perriss To Depart
Channel 4 chief executive, Mark Thompson, has ruled out the privatisation of the broadcaster just weeks after appointing financial advisers to explore the logistics of a potential merger with Five.The debate surrounding Channel 4’s future came to the fore earlier this month following reports that Thompson and Lord Hollick, chairman of United Business Media, the… Continue reading Thompson Rules Out Privatisation For Channel 4
IPC Ignite, the music and men’s magazine division, has appointed Victoria Smith to role of cross-media solutions manager with responsibility for generating media owner partnerships.The newly created role will see Smith charged with forging new partnerships for the IPC Ignite brands, which include from established magazines such as Loaded, Uncut and NME, as well as… Continue reading IPC Ignite! Appoints New Cross-Media Manager
A poor day’s trading yesterday left all but four media stocks with negative growth. Scottish Radio made the largest climb, inching up 1.51% to close at 944p and Pearson managed a nominal 0.58% increase to 606p following pre-tax profits of £410 million posted last week (see Losses Widen At FT And The Outlook Remains Uncertain).Maiden… Continue reading Sharewatch: SMG Tumbles Amid Bad Day Of Trading
UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit.Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9 billion… Continue reading Telewest Turns The Corner As Loss Declines
A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success
