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Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group after almost twenty years at the newspaper company’s helm.It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of the… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Recent figures released by the Branded Content Marketing Association show the number of branded television programmes in the UK is set to double this year as advertisers search for more cost effective ways to promote their products. Simon Wells, commercial director of enteraction tv, explains what all the fuss is about…When the marketing chief of… Continue reading NewsLine Column: Thinking Beyond The 30-Second Spot

The prospect of an increase in the cost of airtime advertising following the recent ITV merger may give a boost to outdoor revenue, according to research commissioned by Outdoor Connection.The survey of 150 senior agency and client personnel asked for opinions on the strengths of outdoor advertising, the likelihood of the medium expanding its market… Continue reading Research Shows ITV Merger May Fuel Outdoor Profits

Sky News has secured the multimillion contract to become Channel Five’s exclusive news provider until the end of the decade.The wide-ranging deal begins next year and signals the end of Five’s contract with current content provider, ITN, which has supplied the broadcaster’s news content since its launch as Channel 5 in March 1997.The new agreement… Continue reading Sky Scoops Five News Contract From ITN

Media planning and buying agency PHD is restructuring its senior management system in an attempt to bring its specialist agencies closer to the main company.The restructure will see PHD, which is the UK’s ninth biggest individual buying agency, merge its main and group boards as part of a wide-ranging move towards a more integrated approach to… Continue reading PHD Restructures For More Integrated Approach To Clients

The Telegraph Group has bowled over the competition to become the official partner of the England and Wales Cricket Board and the England Cricket Team. The newspaper group will also sponsor talkSPORT’s coverage of the forthcoming Test Series in the West Indies.The wide-ranging deal includes advertising around the perimeter of cricket pitches and 30-second television… Continue reading Telegraph Stumps Up Cash For Cricket Sponsorship

Satellite channels saw their overall rise by 7.4% year on year during January to nearly £49 million, as the increasing popularity of Freeview helped to push digital television penetration to over half of all UK households.The latest figures from Ofcom show that almost 3 million British homes received the digital terrestrial service in the final… Continue reading TV Market Round-up – January 2004

ITV fell by 1.99% in week on week analysis to close at 135žp following the publication of the company’s first post-merger results. The company saw a downturn in advertising revenue for 2003, but signs of improvement in the first quarter of 2004 (see ITV On Target To Save £100 Million From Merger).Meanwhile, Financial Times owner… Continue reading Sharewatch: ITV Falls Despite Optimistic Results

BSkyB chief executive James Murdoch has reportedly shelved plans for the launch of a new general entertainment channel on the Freeview platform.The satellite broadcaster had been expected to move more strongly into the free-to-air arena with the launch of a new advertiser-funded channel targeting young adults with digital terrestrial television.The offering, dubbed Channel 6, would… Continue reading BSkyB Shelves Plans For New Entertainment Channel

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics