The newspaper industry suffered a wide-ranging decline in readership according to the latest round of NRS figures for January, with both tabloid and broadsheet papers struggling against the downward trend and only a handful of titles experiencing any growth.The Times became the worst casualty, seeing readership plummet despite the launch of its tabloid incarnation. The… Continue reading NRS National Newspaper Round-Up – January 2004
Emap Performance has announced plans to cut a number of jobs across its radio and music magazine business as part of an ongoing strategy designed to cut costs and increase profit margins.The cuts are expected to affect all departments at Emap Performance including its magazine publishing arm, which houses a range of music titles including… Continue reading Emap Performance Restructures To Cut Costs
Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing
Digital marketing company ValueClick is claiming a first in online advertising with the launch of an innovative new campaign using technology that allows consumers to purchase products within the ads themselves.The technology comprises a secure skyscraper that guarantees online consumers a risk-free buying experience covering the entire purchase process from credit card checking through to… Continue reading New Format Could Revolutionise Online Advertising
MegaPoster UK secured the contract to provide a giant poster campaign to launch Halifax’s latest high interest savings account.The campaign will run through March and will use a range of MegaPoster sites in London, Birmingham and Leeds featuring Halifax’s familiar singing staff-member, Howard Brown.Commenting on the deal, Ian Bohn, sales and marketing director at MegaPoster… Continue reading MegaPoster Banks On Halifax To Extend Portfolio
New research reveals that more than half of UK households don’t know the difference between analogue and digital television, despite a series of high-profile advertising campaigns.The study, commissioned by audio equipment manufacturer Sony, shows that a staggering 48% of licence fee payers do not know how to receive the BBC’s digital terrestrial service, Freeview.The findings… Continue reading Majority Of UK Viewers Confused Over Digital Television
Advertising account activity increased again in February, with further reviews in the pipeline, according to the latest edition of Lehman Brothers‘ New Business Scorecard. The broker says that WPP came top of the pile, whilst Omnicom and Publicis were ‘solid’ and Interpublic showed further deterioration in the form a number of major account reviews. Overall,… Continue reading Advertising Account Activity On The Up, Says Lehman
More than half of UK households do not know the difference between analogue and digital television, despite a series of high-profile advertising campaigns. This is according to new research carried out by the Consumer Analysis Group (CAG) and commissioned by Sony. The study reports that 48% of licence fee payers do not yet know how… Continue reading Majority Of UK Viewers Confused Over Digital Television
Demand is growing across Europe for high definition television (HDTV), with more then 17 million homes expected to have HD-equipped sets by 2008, according to a new report from Strategy Analytics. HDTV is a television display technology that offers higher resolution pictures and sound quality similar to that of a compact disc. It typically uses… Continue reading Demand For HDTV Grows In Europe, Says Strategy Analytics
UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit. Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9… Continue reading Telewest Turns The Corner As Loss Declines
