Broadband Britain came a step closer yesterday with news that BT is converting almost 100 of its phone boxes into special Wi-Fi hotspots.The telecoms operator plans to have installed BT Openzone access points in 91 broadband enabled pay phones by the end of this week and more than 200 kiosks will have the service by… Continue reading Broadband Britain Boosted By New Wi-Fi Hotspots
The next generation of mobile phones, dubbed ‘smartphones’, are set to be commonplace by 2007 and by 2008, most will have built-in digital cameras as the two handset technologies become merged into one. However, according to a new report from InStat/MDR, whilst these two mobile categories should have a bright future, there are still a… Continue reading Smartphones Struggle For User Acceptance, Says InStat
Over 12.6 million UK homes now have internet access and with the increasing popularity of broadband creating a range of new opportunities for advertisers, the internet is well on its way to becoming a mass market medium.The Autumn 2003 Internet Report from Continental Research shows that the proportion of adults with at home internet access… Continue reading Feature: Online Advertising For The Masses
Figures for July show that broadcast advertising is picking up in the US and prospects for 2004 are even brighter with political and sporting events likely to act as a springboard. At its recent annual forecasting conference, the Television Bureau of Advertising re-iterated that spot TV advertising would increase by 1-3% this year with growth… Continue reading Nielsen Confirms Upturn In TV Adspend
Emap is launching its celebrity entertainment magazine, Heat, as a national music radio station on Freeview at the end of this month.Heat Radio, which is the first of Emap’s non-music titles to launch on the platform, will reflect the magazine’s irreverent take on the celebrity scene and the music policy will feature tracks from the… Continue reading Emap Hots Up With Launch Of Heat Radio On Freeview
The Financial Times has appointed Nigel Pocklington to the newly created position of commercial director of its FT.com website.In his new role Pocklington, formerly director of strategy at Pearson, will be responsible for all aspects of FT.com’s commercial performance and development.He will also work closely with Tracy Corrington, editor of FT.com, to ensure the subscription-based… Continue reading FT.com Appoints Pocklington As New Commercial Director
Flextech Television has reaffirmed its commitment to new technology with the appointment of Simon Gunning as controller of interactive programming.The new role has been created as Flextech continues to move its interactive strategy forward, the group will be focusing on using interactivity to enhance its channel programming and further drive advertising revenues through improved ratings.Gunning… Continue reading Flextech Boosts Interactive Division With New Appointment
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million. The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
Advertising expenditure in the UK increased by a nominal 1.2% year on year to almost £3.5 billion during the three months to June, as weaker than expected business conditions and the war in Iraq continued to weigh heavily on the market.The latest figures from the Advertising Association and World Advertising Research Centre show that outdoor… Continue reading Growth In UK Adspend Slows During Second Quarter
Advertising groups WPP and Publicis have been linked with sports rights agency Sportfive, which is reported to have been put up for sale by its current owners. According to Reuters, potential bidders have been sent a prospectus on the business which matches up corporate sponsors with sports teams and individual players. It also sells the… Continue reading Advertising Giants Pursue Sportfive
