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Mobile entertainment services will generate over $27 billion by 2008 and will have over 2.5 billion users, according to new research from mobile industry analysts, ARC Group. In the early stages of development, mobile music will be the main market driver, with further impetus from mobile gaming and applications. “Musical content adds to the attractiveness… Continue reading Mobile Entertainment To Make A Big Impression

US mobile service operators generated revenues of $41.4 billion in the first half of 2003, up from $36.7 billion in the same period last year, according to the Cellular Telecommunications & Internet Association (CTIA). It is now twenty years since the first cellular call was made and statistics show that mobile subscribers are using their… Continue reading US Wireless Market In Expansion Mode

Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East

Carlton communications was the big story in the market yesterday as the it finally bowed to shareholder pressure and accepted that Michael Green should not take the role of chairman designate at the newly merger ITV plc. The stock was seen up 3.39%.However, reports that Carlton directors have told shareholders they were wrong to force… Continue reading Sharewatch: Carlton Rises As Green Is Ousted

The Observer is launching a television and radio advertising campaign to support the latest edition of its Body Uncovered series.The new supplement follows the success of the paper’s Crime Uncovered magazine and examines the relationship we have with our bodies. It includes a range of content dedicated to health and wellbeing, as well as the… Continue reading The Observer Promotes Body Uncovered Supplement

Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report*.As with most previous Bellwether reports, the predominant response from marketers is… Continue reading Feature: Reduced Pessimism Despite Continued Cuts

BARB’s decision to appoint Bjarne Thelin, director of planning at Carlton Television, to succeed Caroline McDevitt as chief executive of the audience research body has come as a major surprise to senior industry figures.It had been expected that the job would be handed to Hugh Johnson, head of commercial marketing and research at Channel 4,… Continue reading Eyebrows Raised Over New BARB Chief Executive

Emap has announced that Michelle Garnett will become the new editor of its flagship teen gossip title Sneak, which launched in April last year.Garnett, who was previously deputy editor of Sneak, has been acting editor of the celebrity focused title for the past six months.Prior to joining Sneak, Garnett was editor of worldpop, where she… Continue reading Emap Hopes To Boosts Sneak With New Editor

Consumers are increasingly using bulk folders and filtering techniques to reduce the amount of spam emails they receive, according to new research from online marketing group, DoubleClick.The 2003 Consumer Email Study shows that spam is the number one concern consumers have about their email inbox, with 89% deeming it a serious problem. However, there is… Continue reading DoubleClick Report Shows How Consumers Tackle Spam

RAB chief executive, Douglas McArthur, has written to advertisers and media planning agencies urging them to support RAJAR’s commitment to continue testing electronic measurement systems.Last week the research body announced plans to invest a further £500,000 in testing the latest audiometers, following its recent decision to stick to the current diary system of audience measurement… Continue reading McArthur Supports RAJAR Over Electronic Measurement