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Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report* (see INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement). As… Continue reading INSIGHTanalysis: IPA Sees Reduced Pessimism Despite Continued Cuts

The future of radio as a medium is under threat unless it goes digital, according to the BBC’s director of radio and music, Jenny Abramsky. Speaking at a National Association of Broadcasters conference yesterday, Abramsky warned against the dangers of taking radio for granted in a future were the next generation of listeners face more… Continue reading Abramsky Claims Future Of Radio Is Under Threat

Europeans will use the internet to originate half a million mortgage loans in 2003, equivalent to five per cent of total new mortgages, according to a brief by Forrester Research. The number of gross new internet-originated mortgages is set to grow from 495,000 this year to 1.6 million in 2008, equivalent to $230 billion. Remortgagers,… Continue reading Europeans Turning To The Web For Mortgages

Film studios are inclined to regard the web with suspicion on the basis that illegal file sharing threatens to erode revenues across the industry. However, a new report from Informa Media Group claims that piracy will only have a limited impact on sales and Hollywood will ultimately gain from internet services. Unlicensed downloading is widely… Continue reading Web An Opportunity For Movie Business, Says Report

In mature European mobile markets, price is the main reason for switching providers and operators need to refine their marketing plans to reflect the changing wireless environment. A new Yankee Group report has found that 85% of European mobile users consider cheaper pricing to be the main lure when changing to a new provider. The… Continue reading Price Is The Priority For Mobile Consumers

Analysis reveals a solid performance for the media sector last week as UK shares surged to a 13 month high, ahead of key earnings reports. Capital Radio benefited from the positive sentiment and rose by 2.65% week on week.Meanwhile, ITV partners Carlton and Granada were seen in focus, following calls from institutional shareholders for Michael… Continue reading Sharewatch: Capital Rises On Positive Sentiment

Conrad Black’s Hollinger Inc is close to securing a $15 million cash injection from private equity group Bain Capital, according to weekend reports.The Observer claims that the companies are in exclusive negotiations that should see Bain acquiring a holding in the next month.As yet, neither party has commented on the supposed deal but Hollinger, which… Continue reading Hollinger To Get Help With Debt Relief

Vizeum has been appointed to takeover Channel Five’s multi-million pound media planning and buying account from incumbent Walker Media.Aegis-owned Vizeum will work closely with Five’s advertising agency TBWA/London and its below-the-line agency The Promotions Factory on planning and strategy for the channel, which rebranded last year (see Channel 5 Relaunched As Five).The pitch process was… Continue reading Vizeum To Handle Planning And Buying For Channel Five

Rob Hobson, planning manager at Granada Enterprises, responds to recent research from BT Yahoo! Broadband which claims that internet users now spend more time online than watching television (see Consumers Are Spending More Time Online).You may well have seen claims last week by BT Openworld that consumers are spending more time surfing the internet then… Continue reading NewsLine Comment: Rob Hobson – Granada Enterprises

A new media planning and buying agency, specifically created to cater for the business to business market has opened its doors this month in Manchester.Which Media has been launched by Amanda Alexander, who was previously head of business to business at Purely Media, a division of Mediaedge:CIA in Manchester. Before joining Mediaedge Alexander was media… Continue reading Which Media Launches In Manchester