Advertisers should pay more attention to the lucrative over-50 market as new research reveals that over 60% believe that money is for spending.According to mature web portal, 50 connect, today’s over 50’s are more financially secure than any generation before them. The research, which was gleened from 50 connect’s 120,000 members also revealed that 48%… Continue reading Research Reveals Spending Power Of Over Fifties
The MXR consortium is launching a major integrated marketing campaign to promote the latest DAB digital radio receiver in the run up to Christmas.The four month campaign will begin later this month and will focus on driving sales of the new Intempo DAB digital radio in Currys and Dixons stores during the festive season.Radio station… Continue reading MXR To Promote Digital Radio With Pre-Christmas Push
BSkyB chief executive, Tony Ball, could leave the satellite broadcaster as part of a wider management shake-up implemented by Rupert Murdoch. Murdoch, whose News Corporation controls over 35% of BSykB, is reported to be in talks with Ball about his future at the television company following the expiry of his contract in June next year.… Continue reading Ball Could Depart BSkyB After Management Restructure
As ROI becomes more important to cash strapped marketers, online advertising and the accountability it affords is becoming increasingly popular. Karen Salamon, marketing director at Overture UK, looks at how search targeted marketing will evolve over the coming months.It’s no secret that the easiest place to measure any kind of marketing campaign is online. The… Continue reading NewsLine Column: The Future Of Commercial Search
A strong performance in the US has helped international magazine publisher Future Network to achieve a rise in first half pre-tax profits of 22% to £1.1 million, on a rise in turnover of 9% to £80.6 million. The company said that UK profits, down by 0.1% to £6.0 million, were held back by increased launch… Continue reading Future Network Profits Up 22%, Buoyed By Strong US
Trinity Mirror was seen in the spotlight, up 1% in week on week analysis after a leading US investor reportedly expressed faith in the company’s chief executive, Sly Bailey, and retreated over its calls for the group to sell off its national newspaper titles.The New York-based investment firm, which holds a 5.5% stake in Trinity… Continue reading Sharewatch: Trinity Rises As Bailey Triumphs
Continuing weak advertising conditions in Europe have contributed to a 2.8% decline in first half revenues at outdoor contractor JCDecaux. Revenues came in at £758.2 million, which, when excluding acquisitions and the impact of foreign currencies, is a 1.0% rise over last year. The US was the strongest region, recording double digit growth. This is… Continue reading Weak Europe Mutes JCDecaux’s First Half
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company.Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares.The refinancing process was… Continue reading Telewest Agrees Restructuring Deal
Cable firm Telewest Communications has finalised restructuring plans and agreed a debt-for-equity swap that will leave shareholders with just 1.5% of the company. Protracted talks with bondholders, notably W.R.H Huff Asset Management, Liberty Media and IDT Corporation, have resulted in a deal which will see £3.5 billion of Telewest debts exchanged for shares. The refinancing… Continue reading Telewest Agrees Restructuring Deal
The latest national newspaper NRS readership figures for the six months ending July 2003 brought less than impressive news for Trinity Mirror’s flagship tabloids, The People and the Daily Mirror, which both suffered significant declines.The People experienced a 21.4% year on year fall in readership, which fell below 3 million to just over 2.4 million.… Continue reading NRS National Newspaper Round-Up – July 2003
