Following an investigation of the bidding process, the European Commission is expected to register its disapproval at the way BSkyB was able to secure all four rights packages in the recent auction of live Premiership football matches.According to press reports, the commission will renew its ‘statement of objections’ if it finds that BSkyB was the… Continue reading EC Stance Threatens BSkyB Football Deal
The global media network Aegis Group today offered an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger performances in most of Asia-Pacific and continued weakness in Europe.Also On MediaTel Insight Today…European Mobile… Continue reading MediaTelINSIGHT: US And Asia Markets Outperform Europe
The Number’s high profile 118 118 campaign featuring two seventies-style long distance runners was the most written about ad in the UK national press last month, according to the latest Ads That Make News survey from Propeller Communications.The study shows that the ads, created by WCRS to publicise the new directory enquiries service, have clearly… Continue reading 118 118 Runners Finish First In Ads That Make News Survey
Chrysalis Radio has promoted Sarah Pomroy to the role of co-funding director with responsibility for leading a team dedicated to attracting advertisers to the group’s three analogue networks.Over the last few years the co-funding team has brought together a range of consumer brands and retailers and has worked on combining client spend to create tailored… Continue reading Chrysalis Radio Promotes Pomroy To Co-Funding Director
Global market research firm, Taylor Nelson Sofres (TNS), this morning said that it expects full-year revenues to be in line with expectations, after the first half delivered operating profit up by 5.1% to £25.8 million.Pre-tax profits at the company rose by 8.9% to £20.7 million in H1, despite what chief executive Mike Kirkham described as… Continue reading TNS Holds Steady In Soft Markets
Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside
BSkyB has appointed its former customer marketing director, Ian Shepherd, as managing director of Sky Interactive.Shepherd, who takes up the role with immediate effect, will take on responsibility for all of Sky Active’s business streams, which include Sky.com and Sky Text.He will report directly to director of sales and marketing, Jon Florsheim, who said: “Ian… Continue reading Shepherd Appointed As Managing Director Of Sky Interactive
Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008. It is estimated that there were almost 8 million home networks in existence at the end of last year, with a majority based on wired connectivity. However,… Continue reading Home Networks Coming Of Age, Says Jupiter
BSkyB is believed to be planning to restructure its pricing scheme in an attempt to increase the number of people buying its Sky Plus service and boost its revenue per user figures.Reports suggest that sales of Sky Plus have so far been disappointing, with just 105,000 people buying the integrated video recorder and satellite receiver,… Continue reading BSkyB Restructures Pricing Scheme To Boost Sky Plus
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising
