IPC has unveiled plans to overhaul its classified ad division with a £1 million investment in training and software across the group.The shake-up will mark a major evolution in IPC’s strategy, with all 130 staff receiving new training and equipment. The company believes the investment will help equip it for clients’ demands in the 21st… Continue reading IPC Invests £1 Million In Classified Overhaul
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty. According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
The ASA has refused to censure a poster for Carling lager that featured an overweight figurine on a wedding cake, despite complaints that it was offensive and insulting.The poster, which appeared on the London underground, featured a wedding cake with the figures of a large bride and a miserable looking groom. The icing on the… Continue reading ASA Refuses To Crack Down On Carling’s Fat Bride Ad
Advertising revenues at Independent News & Media (INM), the group which owns the Independent newspaper, rose by 6.8% during the first half of the year, buoyed by a strong performance in its southern hemisphere operations. INM has businesses in five primary markets – Australia, Ireland, New Zealand, South Africa and the UK. Turnover across these… Continue reading INM Boosted By Strong Southern Hemisphere Figures
ITV partners Carlton and Granada were seen in focus, down 2.36% and 2.11% respectively. The stocks have suffered from the growing belief that their merger will not go ahead without a complete divestment of both sales houses, which those close to the deal now believe to be something of a foregone conclusion.Elsewhere, BSkyB was seen… Continue reading Sharewatch: ITV Partners Fall On Negative Sentiment
Global advertising network Publicis Groupe has posted an 18% rise in first half net profits, as revenues were pushed up by 59% following the acquisition of Bcom3 Group in September last year (see Publicis Confirms BCom3 Merger Details). Publicis describes the first half figures as ‘excellent’ and is looking to build on this performance in… Continue reading Publicis Bullish As Profits Jump 18% In First Half
SMG Remains Cautious On Advertising UpturnAndrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn.Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months… Continue reading SMG And INM Release First Half Financial Results
Andrew Flanagan, chief executive of SMG, said that he remains cautious about advertising conditions moving into the second half of the year, despite there being some signs of gradual improvement beginning in the autumn. Announcing SMG’s first half financial results today, Flanagan said that the early part of the summer months remained weak in advertising… Continue reading SMG Remains Cautious On Advertising Upturn
Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
The internet actually impacts more spending offline than online, according to a survey from The Dieringer Research Group. The American Interactive Consumer Survey found that in the previous twelve months, consumers spent a total of $93.1 billion on direct online purchases. However, spending on goods and services purchased offline on the basis of online research… Continue reading Internet-Influenced Offline Spending 50% Higher Than Online Spending
