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Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB). After two months of steady growth (see US Radio Advertising Rises 3% In July), during which national revenues increased by double-digit… Continue reading US Radio Advertising Update And Forecast

The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery

Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net

Revenues from mobile phones in Europe will soon overtake those of the total fixed line market but this does not spell the end of the road for landlines, according to the Yankee Group. In a recent report, Fixed-to-Mobile Substitution Is Inevitable In Europe But Don’t Rush It, analysts claimed that between 20 and 40% of… Continue reading Wireless To Rule The Roost But Fixed Lines Have A Future

Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest

The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement

The Economist is the best read magazine amongst senior corporate and financial decision makers, according to new research carried out by Ipsos-RSL.The latest Global Capital Markets Survey 2003 shows that the magazine is particularly popular in the world’s largest and most successful organisations, banks and financial institutions.The research reveals that the Economist is read by… Continue reading Economist Comes Out Top With Corporate Decision Makers

Viacom Outdoor has launched an extensive outdoor advertising campaign to promote Disney’s new animated film Finding Nemo across the London Underground Tube network.The campaign will include a special wrap-around poster at Waterloo station, which will feature aquatic characters from the film in an attempt to give tube users the sensation of walking on the sea… Continue reading Viacom Outdoor Rolls Out Finding Nemo Campaign

Richard Desmond is understood to have been forced to delay his plans to launch a free-sheet newspaper in London until February next year.Reports suggest that Desmond’s Express Newspapers is awaiting the outcome of a Government investigation into the owner of the Metro morning freesheet before its starts work on the launch of the title.The Office… Continue reading Desmond Delays Plans To Launch London Free-Sheet

Chrysalis-owned Heart 106.2 has secured Ocado to take advantage of its first ever combined breakfast and drivetime sponsorship package.The campaign breaks next Monday and runs for thirteen weeks promoting the key customer benefits of the Ocado online supermarket service to Heart 106.2’s listeners in the London area.The activity will include sponsorship sweepers throughout the breakfast… Continue reading Heart Secures Combined Breakfast And Drivetime Sponsor