Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services.Also On MediaTel Insight… Continue reading MediaTel Insight: Digital TV To Reach 50% Of US Homes By 2005
Indebted advertising network, Interpublic Group (IPG), has remained in the red during the second quarter of the year, reporting losses of $13.5 million on revenues up by less than 1%. In the first quarter of the year, IPG reported a loss of $8.6 million (see Interpublic Not Out Of The Woods After Q1 Loss). Advertising… Continue reading Interpublic Losses Continue In Second Quarter
The addition of new broadband households slowed in the US in the second quarter of 2003 but research from Parks Associates indicates that growing frustration with dial-up is likely to boost high-speed internet take up in the coming months. A survey conducted for the national consumer study, Electronic Living @ Home found that whereas 30%… Continue reading Dial-Up Delays To Drive Broadband Adoption In H2
The Advertising Standards Authority (ASA) has refused to uphold complaints against Selfridges for a series of outdoor and press ads that featured a range of naked body parts.The ads, which were part of a month-long campaign to promote the Selfridges Body Craze event, provoked public complaints on the grounds that they were offensive and in… Continue reading ASA Dismisses Complaints Against Naked Selfridges Ads
The latest mobile phone subscriber forecasts for more than forty countries appear below. The figures were compiled by analysts at The Research Room. Forecasts for Western European countries are available Almost 90% Of UK Population Will Use A Mobile By 2007, Says Report. Country by Country Mobile Subscriber Forecasts … Continue reading Global Country By Country Mobile Subscriber Forecasts
BSkyB was seen under pressure yesterday, down 2.07%, despite beating market forecasts with in its final quarter customer growth, adding 133,000 new subscribers and taking its customer base to 6.8 million (see BSkyB Results Beat Market Expectations As Subs Hit 6.8m).Some analysts attributed the drop to reports suggesting the European Commission will investigate BSkyB‘s recent… Continue reading Sharewatch: BSkyB Falls Despite Strong Results
Digital television is set to reach half of all homes in the US by 2005, up from 40.6% this year, according to new forecasts from eMarketer. The group predicts that there will be 56.5 million DTV households in two years time, of which 13.3 million (23.5%) will take video on-demand (VOD) services. Just over ten… Continue reading INSIGHTanalysis: Digital TV To Reach 50% Of US Homes By 2005
Virgin Radio has secured Sony as the exclusive sponsor of its coverage of the forthcoming V2003 festival.The deal will see Sony promote its MD Net Walkman through a combination of on air promotions and on-line activity. The electronics brand will also be the exclusive on-air partner during Virgin Radio’s live 48 hour broadcast of the… Continue reading Virgin Secures Sony For V2003 Festival Sponsorship
Aegis Media has secured a deal with Taylor Nelson Sofres to use its InfoSysTV planning and analysis tool to gain a greater insight into television audience data.The agreement, which runs until December 2006, will allow Aegis to carry out day-part, programme and spot analysis of television audience data within one integrated system, in move designed… Continue reading Aegis Moves To Enhance Planning And Buying Operations
Hi-Tech Solutions, the bar media specialist, has been selected as the sole provider of bar and washroom poster advertising for the Outdoor Advertising Association’s current promotional campaign.The Proving Outdoor Works campaign, which launched earlier this week to demonstrate the power and effectiveness of outdoor advertising (see New Campaign Uses Pop Art To Promote Outdoor), will… Continue reading Hi-Tech Cleans Up With OAA Bar And Washroom Account
