More Uk articles

The media and communications industry in the US remains on track for recovery over the next four years, despite a small set-back resulting from the war in Iraq and the outbreak of the Sars virus. The growth of 2002, albeit patchy, has strengthened during the first half of 2003 and there will be an increase… Continue reading US Media And Communications On Target For Good Recovery

MTV UK and Ireland has secured Wrigley’s Extra as the six-figure sponsor of its flagship Total Request Live show.The deal, brokered by Viacom Brand Solutions and Sponsorcom, will include break bumpers and integrated sponsorship of the show, which will be supported by a terrestrial TV and national radio advertising campaign.Total Request Live, which is MTV’s… Continue reading MTV Secures Wrigley’s Extra For TRL Sponsorship

US newspaper advertising revenues increased by 1.6% to $11.1 billion in the second quarter of 2003, according to preliminary estimates from the Newspaper Association of America (NAA). This represents the fourth consecutive quarter of growth. National advertising spending rose by 12.8% to $2.1 billion with significant gains from telecommunications, factory automotive and coupon marketing. Retail… Continue reading Big Quarter For National Advertising As Newspaper Revenues Rise Again

Emap Advertising has secured Nokia as a major client for its recently launched youth-targeted sales package, OneNation.The deal will see the new Nokia 3300 music phone promoted across Emap’s Kiss, Smash Hits, Friday Night Kiss and Big City Network, enabling the brand to target radio listeners under the age of 35 on a national scale.Nokia… Continue reading Emap Secures Nokia For OneNation Ad Push

European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007

FHM is to return to TV advertising this autumn with a six-figure campaign designed to strengthen its position in the men’s lifestyle magazine market.The campaign, created by NMI, will focus on the magazine’s successful High Street Honeys competition to find Britain’s 100 sexiest undiscovered women and turn one of them into a coverstar.The promotion, which… Continue reading FHM Returns To TV Advertising With Six Figure Campaign

Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits

The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad

Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director

Granada Enterprises has secured Burton’s Wagon Wheels as the six-figure sponsor of ITV1’s football preview show, On The Ball, for the second year running.The deal, which launched last weekend to coincide with the start of the new Premiership football season, includes full broadcast sponsorship of the Saturday lunchtime show fronted by Gaby Logan, as well… Continue reading Wagon Wheels Keep On Rolling With ITV’s On The Ball