Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
The amount of rich media advertising in the average online campaign has increased significantly over the last year due to its growing effectiveness, according to new research from Dynamic Logic and Nielsen//NetRatings.The research shows the higher cost of using rich media in online advertising campaigns is justified by a better return on investment. It states:… Continue reading Research Confirms Growing Power Of Rich Media Ads
ITV is launching a new interactive platform, called ITVi, to allow viewers to interact with programmes such as The Premiership and reality TV talent show, Pop Idol.The new football season marks the first stage of ITV’s interactive roll out, with a new service dedicated to ITV’s flagship football programme, The Premiership, which returned to our… Continue reading ITV Launches New Interactive Platform For Viewers
Future Publishing has acquired Carlton Stanhope Media’s Future Home magazine and plans to merge it with its existing Digital Home title.The move will see the significant expansion of Future’s monthly home interest magazine, which was tested with a one-off edition last Christmas and launched as a monthly stand alone title in May (see Future Publishing… Continue reading Future Expands Digital Home Magazine With Acquisition
The Telegraph is launching a radio advertising campaign to support its new Dine Out supplement, which will offer readers discounted meals at selected restaurants across the UK.The 24-page tabloid supplement will be published next Saturday and will offer readers that collect tokens from the Daily and Sunday Telegraph, specially discounted deals at 500 UK restaurants.A… Continue reading Telegraph To Promote Discount Dining With Ad Campaign
The second half of 2003 promises to be as difficult for ITV as the first with the increase in audience numbers failing to halt a slide in revenues. The network also faces mounting competition from terrestrial and multichannel rivals and hopes are being pinned on the proposed merger of Carlton and Granada to deliver a… Continue reading MediaTel Insight: ITV Treads Water In Difficult Seas
FHM is to return to TV advertising this autumn with a six-figure campaign designed to strengthen its position in the men’s lifestyle magazine market.The campaign, created by NMI, will focus on the magazine’s successful High Street Honeys competition to find Britain’s 100 sexiest undiscovered women and turn one of them into a coverstar.The promotion, which… Continue reading FHM Returns To TV Advertising With Six Figure Campaign
Hollinger International, the US-based publisher of the Daily Telegraph and the Sunday Telegraph, has issued a profits warning. The costs of a special investigation into executive payments are being blamed for a prospective shortfall of 17%.In a US regulatory filing, Hollinger said that operational income for the full year would be in the $54 million… Continue reading Financial Probe Impacts On Hollinger Profits
The Independent Television Commission has refused to censure an ad for Fosters larger, despite receiving complaints from 184 viewers.The ad featured camcorder footage of ‘Big Doug’ doing a bungee jump over a river. He then gets his head bitten off by a crocodile, leaving his headless body and arms waving above the river.The image is… Continue reading ITC Refuses To Censure Controversial Bungee Jump Ad
Future Publishing has appointed Jacquie Duckworth as advertising director for its London-based magazines, following the creation of separate directorial roles for its London and Bath offices.Duckworth previously worked as an advertising director at Emap Esprit and has also held a succession of senior advertising roles at IPC Media, John Brown Citrus Publishing, Cube3 Publishing, Cedar… Continue reading Future Publishing Appoints New Ad Director
