Clear Channel has launched the UK’s first live musical billboard to raise awareness of the Royal Scottish National Orchestra’s drive to promote classical music to a younger audience.The 64-sheet billboard is currently erected in Glasgow and features a violinist, a cellist and a horn player performing on a platform in front of a poster showing… Continue reading Clear Channel Launches UK’s First Live Musical Billboard
Advertising in Britain’s national newspapers appears to be showing tentative signs of recovery, with the sector’s number of monthly advertising pages showing a nominal 1.4% year on year increase during the twelve months to August 2003.The weaker than expected business conditions and the war in Iraq continue to weigh heavily on the market, but the… Continue reading Feature: Fortunes Improve For Newspaper Advertising
GWR’s sales house Opus has secured a £2 million deal to promote the Carphone Warehouse on Classic FM, in its biggest sponsorship agreement to date.The six-month deal represents the first time a sponsorship and promotion has run simultaneously across Classic FM’s radio, television, online and magazine platforms.The airtime activity will see the Carphone Warehouse sponsor… Continue reading Opus Secures Biggest Ever Ad Deal For Classic FM
BSkyB is launching a global search to find a new chief executive, amid fierce speculation that Rupert Murdoch intends to install his youngest son in the position.The satellite broadcaster’s nomination committee is understood to have called in head-hunters to draw up a list of potential candidates to replace Tony Ball, who announced on Tuesday that… Continue reading BSkyB To Launch Global Search For New Chief Executive
Outdoor advertising group Mega Profile is launching a campaign to promote Bosch power tools across its portfolio of giant banner sites.The campaign, planned by Mediaedge:cia and bought by Portland Outdoor, will run across sites covering scaffolding on major building projects in six city centres across the country. It will feature the strapline: “Beaten By Nothing”.Giant… Continue reading Mega Profile Secures Bosch For Giant Banner Campaign
The Independent has revealed that the planned tabloid edition of its daily newspaper will launch to commuters in the London metropolitan area next Tuesday.NewsLine can reveal that the new downsized format will sell alongside the existing broadsheet edition and will carry identical content and advertising in an attempt to target consumers looking for an upmarket… Continue reading Independent Reveals Details Of Tabloid Launch
Almost 1.7 billion person to person text messages were sent across the UK’s four GSM networks during August, according to the latest figures from the Mobile Data Association (MDA).The recent heatwave did little to prevent mobile phone users from turning to text and an average of 55 million SMS messages were sent each day during… Continue reading Text Messaging Craze Hots Up During August
Capital Radio is expecting a 4% fall in like for like airtime advertising revenues for the year ending 30 October, despite a gradually improving environment. Meanwhile, rival radio company, GWR Group, says its Local Radio Group is trading strongly, whilst Classic FM revenues remain volatile.Capital’s airtime revenues were down by 6% in the quarter to… Continue reading UK Radio Groups See Slight Upturn In Uncertain Market
The revival in the advertising economy is well and truly underway, with the US driving the upturn, and signs are that 2004 will be a good year for the industry. That was the essence of a speech by WPP supremo, Sir Martin Sorrell at a prominent gathering of media executives this week.Also On MediaTel Insight… Continue reading MediaTelINSIGHT:WPP To Prosper From Ad Resurgence
Metro International has teamed up with British Airways to launch a campaign to promote London as a tourist destination across its free-sheet newspapers in five major European cities.A special four-page supplement will run in Metro editions in Stockholm, Paris, Milan, Prague and Lyon to promote British Airways’ flights to London. The special editions will include… Continue reading Metro International Teams With BA To Promote London
