The ASA has censured a promotion in The Sun newspaper after readers complained it was misleading.The promotion was headlined “Do you have the knowledge, £100,000 to be won” and offered readers the opportunity to win a cash prize by selecting the correct answer on a special Sun gamecard.The competition promised a £5,000 cash prize to… Continue reading ASA Upholds Complaints Against Misleading Sun Ad
Publicis has acquired WPP’s 25% stake in ZenithOptimedia for $75 million, thus securing full control of the media buying agency. A deal had long been on the cards as Cordiant Communications, which is now owned by WPP, had a put option to sell its holding to Publicis in January 2004 (see Market Downturn Takes Toll… Continue reading WPP Sells Zenith Stake To Publicis
The market remained in good form yesterday and Pearson, owner of the Financial Times, rose by 2.83% on bullish sentiment.Elsewhere, WPP rose 1.88% despite warnings that the advertising group’s upcoming results may be below analysts expectations (see WPP Puts Faith In The Future).Broader market sentiment remained bullish despite a decline in the University Of Michigan’s… Continue reading Sharewatch: Pearson Rises On Positive Sentiment
Global sales of camera phones are set to rise to more than 50 million by the end of 2003, according to a new study from analyst firm ARC Group. The report, Future Mobile Handsets 2003-2008 claims that existing mobile phone users will drive growth as they trade in their current handsets for new feature-rich models.… Continue reading Camera Phone Sales To Double In 2003
New research has revealed US brands are still rated as the coolest and most popular, suggesting the growth of anti-American sentiment following the Iraq conflict may have been overblown.According to the study, which was compiled by the Brand Council, MTV is the coolest media and entertainment brand, Coca-Cola is the coolest drink and DKNY is… Continue reading Research Shows Coca-Cola Is Still The King Of Cool
Despite their growing numbers, most people in the UK are still unfamiliar with the function of wireless hotspots, according to a recent survey. A poll carried out by Mori on behalf of Packard Bell found that just 29% of home PC users were aware that wi-fi hotspots were places where people can connect to the… Continue reading Brits Still Nonplussed By Wi-Fi
Hachette Filipacchi is extending the frequency of its Inside Soap magazine from fortnightly to weekly and is relaunching the title with a new modern look and increased editorial content.The move reflects the thriving nature of the celebrity magazine market as readers turn away from older, more traditional women’s titles in search of the latest gossip… Continue reading Hachette’s Inside Soap Goes Weekly After Celebrity Boom
The availability of video on-demand (VOD) services on cable television platforms is rapidly increasing in the US, with around 40% of operators already offering some VOD content, according to new research from InStat/MDR. The report says that as of mid-2003, almost 4 million cable TV subscribers were regularly using the service to watch films, packaged… Continue reading Video On-Demand Gathering Pace, Says InStat
The weakened economic conditions and the war in Iraq have caused the new business market to remain somewhat subdued over the last few months. The latest survey of account activity compiled by the AAR using MediaTel Group’s NewBizMoves database shows that the level of new business activity moving through UK media and advertising agencies fell… Continue reading Feature: UK Agency Business Remains Subdued
DoubleClick has secured several partnerships to expand its search engine marketing solutions for clients.The digital media group has signed reseller agreements with iProspect and TrafficLeader enabling it to provide natural search engine marketing services and paid search inclusion technology to clients looking to increase return on investment on the internet.DoubleClick claims the deals will help… Continue reading DoubleClick Expands Search Engine Marketing Offering
