Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge. With only behavioural remedies imposed, the two ITV heavyweights have emerged from the year-long Competition Commission investigation with one of the better outcomes… Continue reading MediaTelINSIGHT: What Next For One ITV?
There was a slight increase in ad demand during September, according to a significant proportion of US media planners and buyers interviewed for a survey by MediaPost and InsightExpress. Mediapost’s Ad Demand Index shows that 44% of those questioned said that demand for ad inventory was higher last month than in September 2002. By comparison,… Continue reading US Ad Demand Grows In September
US online retail sales totalled $12.43 billion in the third quarter of 2003, a 24% increase over the same period in 2002, according to shopping search and comparison site BizRate.com. Actual orders grew by 47% to 101 million in the three months to end-September. The average purchase amount was down 15% to $123 compared to… Continue reading Consumer Online Spending Grows In Third Quarter
Today’s decision by trade and industry secretary, Patricia Hewitt, paves the way for what many regarded as the inevitable creation of a single ITV company, as Carlton and Granada prepare to merge (see ITV Cleared To Merge With Sales Houses Intact). With only behavioural remedies imposed by Hewitt, the two ITV heavyweights have emerged from… Continue reading INSIGHTanalysis: What Next For One ITV?
On the whole the advertising market is heading in the right direction, with confidence and trading figures a little better now than they were six months ago. This is evidenced by comments from WPP‘s Sir Martin Sorrell, one of the industry’s most venerable and (generally) cautious market callers. Sorrell recently told a media conference that… Continue reading INSIGHTanalysis: Media Healthcheck – September 2003
Despite forecasts of significant growth for the internet advertising sector, the majority of print publishers see either no change in the relationship between print and online delivery or they are uncertain of what the future holds. According to a US-based survey from GartnerG2, publishers are not at all bullish on the prospects for increasing advertising… Continue reading Publishers Expect Very Little From Online Revenues
The forced divestment of Carlton & Granada’s sales houses would render the ITV merger ineffective, according to analysis by Lehman Brothers. Trade and Industry Secretary, Patricia Hewitt is due to announce her decision on the merger this week (see Carlton & Granada Await Merger Decision). This follows an exhaustive Competition Commission investigation into the likely… Continue reading Sales House Issue Is Key To Success Of ITV Merger
ITV partners Carlton and Granada were in the spotlight after rumours that the Department of Trade and Industry was to reveal its decision on their proposed merger as early as today. The stocks were seen up 0.61% and 2.09% week on week.However, many analysts believe that the decision will come later in the week as… Continue reading Sharewatch: Carlton And Granada In The Spotlight
ZenithOptimedia’s managing director, Greg Turzynski, is stepping down to pursue other opportunities, in a move that has prompted the agency to restructure its senior management team.Turzynski joined Optimedia in September 1996 as managing partner and became joint managing director when the agency merged with Zenith last year. He took over as sole managing director following… Continue reading ZenithOptimedia Loses Turzynski As Managing Director
Capital Radio has created a new entertainment division within its brand sales department in an attempt to maximise cross-platform promotions.The new team is designed to meet the special demands of music and entertainment advertisers by creating new opportunities to combat the decline in revenue from music and record brands, while exploiting the surge in growth… Continue reading Capital Expands Brand Sales With New Entertainment Team
