City investors have offered a gently positive reaction to the announcement of the departure of BSkyB’s chief executive, Tony Ball, with shares up slightly by 1.5% to 630.5p by mid-morning today.Sky’s chairman and head of News Corporation, Rupert Murdoch, is reportedly planning to install his youngest son James as Ball’s successor at the satellite broadcaster.… Continue reading Sky Shares Show Small Rise On News Of Ball’s Exit
The majority of women are becoming bored by the increasingly ‘dumb and trashy’ content of glossy magazines, according to a new research study.A nation-wide survey of 250 professional women was commissioned to analyse their attitudes towards the range of glossy magazines currently available. It shows that 75% of women are dissatisfied with existing titles in… Continue reading Research Reveals Backlash Against Women’s Magazines
Hachette Filipacchi’s flagship teenage title Sugar is launching a special November issue with four separate front covers featuring different members of the boy band Blue.The special issue will also feature a covermounted ‘destiny kit’, which includes a 52-page book and a pack of fortune cards. There will also be a free bottle of Boots body… Continue reading Sugar Launches Blue Issue With Four Special Covers
Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month.The free-to-air platform, which replaced the beleaguered ITV Digital last October (see BBC Revives Digital Terrestrial TV With Freeview Launch), has been warmly… Continue reading Freeview Could Be In 2 Million Homes By First Birthday
BSkyB has today confirmed that Tony Ball is to step down as chief executive after four years at the helm of the satellite broadcaster.Ball will continue in his current position until a successor is appointed, but he is expected to leave well before his current contract expires at the end of May next year. He… Continue reading BSkyB Confirms Ball To Step Down As Chief Executive
ZenithOptimedia has promoted Sarah Farrand to head up its consumer insight centre, with responsibility for delivering greater value within the communications planning process.The consumer insight division will focus on the development of consumer related projects for clients including segmentation and data fusion, as well as the creation of bespoke research initiatives. It is part of… Continue reading ZenithOptimedia Appoints New Head Of Consumer Insight
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%; share of viewing is down just 0.7% points over the same period.Also On MediaTel Insight Today…PVRs Threaten 30-Second Ads, Says Yankee GroupAt present, penetration of personal video recorders (PVR) is… Continue reading MediaTelINSIGHT: ITV Arrests Audience Decline, But For How Long?
Freeview, the digital terrestrial television service, is expected to have been adopted by two million homes in the UK by the time it celebrates its first birthday at the end of next month. The free-to-air platform, which replaced the beleaguered ITV Digital last October, has been warmly received by consumer and it is believed to… Continue reading Freeview Could Be In 2 Million Homes By First Birthday
Audience figures at ITV are starting to show signs of a turnaround, with adult commercial impacts in the calendar year to August up by 6.6%, whilst average share of viewing is down just 0.7% points over the same period. BARB data from MediaTel.co.uk show that the turnaround in impacts for the adult audience began at… Continue reading INSIGHTanalysis: ITV Arrests Audience Decline, But For How Long?
At present, penetration of personal video recorders (PVR) is low but a new report from the Yankee Group suggests that this will not be the case for long and the advertising industry will feel their impact from 2005 onwards. Ever since it was introduced as a concept, advertisers have lived in fear of PVR technology,… Continue reading PVRs Threaten 30-Second Ads, Says Yankee Group
