Advertisers are overlooking older consumers, particularly those aged between 50 and 64, despite their high disposal income and increasing presence in society, according to the latest research from Datamonitor.The Targeting Seniors Effectively study reveals that older people are the most affluent segment of European society, both in terms of income and wealth. However, it claims… Continue reading Marketers Are Missing Out On The Grey Pound
The web is the most popular medium among teenagers and young adults in the US, according to a recent study commissioned by Yahoo! and Carat North America.Also On MediaTel Insight Today…European Cinema Admissions Top 1 Billion In 2002The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s… Continue reading MediaTel Insight: Young People Spend More Time Online Than Watching TV
Emap was seen in focus yesterday, down 2.23%, as negative sentiment weighed on the company, which recently made a number of redundancies in its digital department.Elsewhere, Pearson was seen in the spotlight, down 2.02%, after revealing its first half revenues fell by 3%, partly as a result of continuing weak advertising conditions (see Pearson Revenues… Continue reading Sharewatch: Emap Falls On Negative Sentiment
Capital Radio has restructured its senior management team and has put veteran programming executive, Keith Pringle, in charge of its flagship London station in a bid to increase listening. The restructure will see Pringle move from his current role as group programme director to the newly created position of managing director of 95.8 Capital FM.… Continue reading Capital Shakes Up Management To Win Back Listeners
Flytxt has appointed Dave Barker as its new head of sales and has launched a major recruitment programme to drive the mobile marketing group forward over the next six months.In his new role Barker, who replaces Todd Tran, will be responsible for increasing revenues and capitalising on growth opportunities by expanding the company’s existing sales… Continue reading Flytxt Appoints To Head Of Sales To Drive Growth
The Department of Trade and Industry (DTI) is to investigate the financial activities of Syrian billionaire Nahed Ojjeh amid allegations that she breached the Companies Act by failing to disclose her share dealings in Cordiant Communications. Mme Ojjeh has already been publicly criticised by the Takeover Panel for her delay in disclosing share purchases as… Continue reading DTI To Investigate Ojjeh’s Cordiant Transactions
Earlier this month the IPA’s latest Bellwether report quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year. However, Christopher Williamson, economist at NTC Research, the company which carried out the study, argues that things are not as… Continue reading NewsLine Column: Every Bellwether Has A Silver Lining
Global advertising network, Omnicom, today posted a second quarter increase in worldwide revenues of 12.2%, with the strongest growth coming from outside the US. The group said that US revenues rose by 6% to $1.2 billion, whilst international growth was 21% to $967.2 million. This presents a slightly different picture to most recent commentary, which… Continue reading Omnicom Sees Strong International Revenues In H1
The BBC has moved to silence those that have criticised its commitment to public service broadcasting, with the launch of a £220 million season of historical programming on BBC1 this autumn.The new schedule is designed to offer audiences an opportunity to consider new perspectives on historic, social and personal situations through a range of landmark… Continue reading BBC Travels Back In Time With £220m Autumn Schedule
Profits at United Business Media (UBM) made a surprise jump of 12% in the first half of the year as a result of a stabilisation in revenue trends and improvements in some markets in the US. The group said that revenues in the US have been broadly stable in the last four quarters and this… Continue reading UBM Profits Rise 12% In H1, Ahead Of Expectations
