The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.
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Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today.
The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?
Strategy Leaders: Media planners have an opportunity to leverage social proof with data-led influencer strategies, but must not forget it is humans that can navigate the complexities of the market.
ITV’s new data-measuring service enables advertisers to assess the effectiveness of their regional campaigns. Its significance is potentially greater than meets the eye, writes The Grove Media’s MD.
Strategy Leaders: Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Spark Foundry’s chief strategy and innovation officer.
The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.
Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.
Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.
For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.