More Uk articles

There are three main factors underpinning whether someone trusts advertising, according to the latest study by think tank Credos.

The Effectiveness Accreditation was launched in 2021 as a biennial programme with the goal of delivering distinction to agencies that “understand that marketing is an investment which needs a return, and not purely a cost”. 

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

Culture Secretary Lucy Frazer should be commended for working to tackle ‘Slapps’, but we’d be in good hands if Sir Chris Bryant takes the reins to finish the work.

Adwanted Events’ head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.

In response to the ‘stranglehold’ big tech has on the digital publishing industry, publishers may look toward micropayments as a way to diversify their business models. But are they proven to work yet?

On the Beach and KFC’s sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising. 

UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux’s tech platform has found.

Gendered ageism is killing women’s careers and stifling innovation in the media industry, so what are we going to do about it?

Measurement myths keep persisting for no good reason other than “because we’ve always done it this way”.