While losses to CTV ad fraud are less than on non-CTV digital channels, according to a report, some analysts believe the problem is much larger than reported.
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YouTube is introducing new AI-powered music ad solutions geared toward helping brands get in front of trending music and reaching Gen Z audiences.
Four members of the Future 100 Club Class of 2022 implored industry leaders pushed for stronger inclusivity and wellbeing policies.
Mark Read, CEO of the world’s largest advertising company WPP, told The Media Leader he would not be where he is in his career without the influence of Jeremy Bullmore.
Governments, regulators and trade bodies will need to work with AI. But how far can it go in advertising process and creativity?
The charity is launching new training solutions and expanding its commercial offer to address mounting mental wellness challenges.
The latest Advertising Association/WARC Expenditure Report finds that UK adspend in the last quarter of 2022 decreased by 5.8% – the first time Q4 spend has fallen since 2009.
Karen Stacey, CEO of Digital Cinema Media (DCM), Zenith UK, and Ozone each took home two awards at the Media Leader Awards, while Jeremy Bullmore was awarded posthumously.
The Digital Markets, Competition and Consumers bill will create a regulator with powers to impose large and daily financial fines on large tech companies.
Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.