More Uk articles

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

We’ve moved from ‘quiet quitting’ to ‘quiet promoting’. But how can you tell if this has happened to you?

In brief: Global’s Radio X has launched a new radio station dedicated to “the greatest classic rock music of all time” from across the decades, fronted by presenter and music journalist Sunta Templeton.

Strategy Leaders: If advertisers do not redefine what ‘peak’ is in the changing media landscape, they risk missing opportunities to reach engaged audiences.

The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.

Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.

In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.

As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.

In brief: NatWest CMO Margaret Jobling will chair a new IPA scheme to incentivise agencies to take steps to ‘foster an effectiveness culture’.

In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.