100% Media 0% Nonsense: How private equity buys, owns and sells media companies will mean big changes to media and advertising jobs.
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New ad-supported streaming options present opportunities for long-form ad assets this Christmas season, and advertisers should lean in.
Nabs CEO Sue Todd and Assembly managing partner James Appleby join Jack Benjamin to examine tangible steps agencies and industry leaders can take to better the working lives of their staff.
UK TV exports in 2022-2023 have reached their highest level, increasing 22% on the previous year, but this could be an “exceptional year” because of global macroeconomic conditions and rising costs.
News publishers still rely on social media platforms for added reach. World Media Group’s CEO asks how they are leveraging their strong brand values on social to drive audiences.
Warner Bros. Discovery and Disney’s latest earnings calls both emphasised cost-cutting measures and moving to streaming profitability in 2024.
ITV’s Measurement and Modelling senior manager Neil Charles and ViewersLogic co-founder and CEO Ronny Golan explain the faults in media measurement today, and how a longer-term view can be accomplished.
Jack Benjamin is joined by Ella Sagar and Cass Naylor to discuss fears of AI’s ability to spread disinformation, Journalism Matters week takeaways, and the strength of the ad market as we approach the holiday season.
Partner content: Nick Pinks, the CEO of addressable advertising company Covatic, sees the deprecation of cookies not as a challenge, but as an opportunity for advertisers to reconsider their digital aims.
Newsworks and the PPA are looking to introduce an “enhanced measurement solution,” but according to the IPA research director the decision to do so comes more from publishers than from buy-side demand.