Marshall McLuhan’s Tetrad model can revolutionise your understanding of media and marketing. Embrace the opportunities, prioritise, revive, and prevent to stay ahead of the game.
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Aisling O’Toole outlines four ways to deal with colleagues presenting your ideas as their own.
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
Industry mental wellbeing Nabs has opened enrolment for its Fast Forward programme for junior and mid-level talent.
Analysis: The cord is now being cut at both ends as pay-TV providers adopt tactics to compete with streaming giants and develop their own offerings.
100% Media 0% Nonsense: If the idea of having an elephant at a media conference doesn’t make sense, it’s perfect. Because the trends we’ve seen lately in tech and media shouldn’t make sense either.
September’s box office was 13% higher than last year’s, as cinemas return to post-Barbenheimer audience growth.
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.
Audience measurement solutions company AudienceProject has appointed Paul Barnard as UK managing director.
The latest WFA and MediaSense report which found that while traditional holding groups still “have their role to play,” a “new breed of agile, specialist, tech-focussed agencies can also add measurable value to a more centralised media model.”