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The UK’s largest cinema ad sales house has adopted a new audience currency which will be compiled into quarterly reports on the Connected platform.

Instead of virtual land and virtual shopfronts, start thinking of the metaverse like the offspring of twin technological advancements — the internet and gaming — and carrying half of the DNA of each.

In brief: This marks the first time the World Out of Home Organization (WOO) Global Congress has been held in South-East Asia.

Greater clarity of attention metrics, be it through self-regulation or industry investigation, will unlock more creative thinking.

Advertisers still seem hesitant to get involved long-term in the Women’s World Cup, which kicks off in just under three weeks’ time, according to media experts and planners. 

Reddit wants to become a serious ad platform, but hell hath no fury like a Redditor scorned.

MailOnline has grown its audience 3% to 25.2 million readers, surpassing The Sun and The Mirror.

The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.

The new measure, ECOzone, is being launched as part of Ozone’s fifth anniversary as a publisher ad sales platform.

Having technological access involves a certain level of privilege. Although it’s still new, we may already be in danger of never realising an inclusive metaverse, writes Mindshare’s paid social account director.