JCDecaux has overhauled its national sales teams with a range of internal promotions designed to provide a better service to advertisers.The shake-up will see senior account manager, Ged Glover, promoted to the position of sales manager, with responsibility for all business booked through Outdoor Connection. He will report to national sales manager, Jamie Lindsay and… Continue reading JCDecaux Restructures National Sales Team
Cordiant Communications has been valued at just £10 million by WPP’s rescue takeover deal, announced this morning. Before news of the loss of the Allied Domecq advertising account sent Cordiant’s shares spiralling down, the company had a market capitalisation of around £113 million.However, Cordiant will not come that cheap for WPP, as the buyout brings… Continue reading WPP Seals £266m Cordiant Takeover
Patricia Hodgson, chief executive of the Independent Television Commission, claims the BBC’s decision to launch a free satellite service will have a profound effect on the broadcasting landscape.Speaking at the IEA conference in London yesterday, Hodgson described the Corporation’s decision to end its conditional access deal with BSkyB and begin transmitting its channels unencrypted on… Continue reading BBC Satellite Service Will Transform Digital Broadcasting
New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum.Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline, but… Continue reading Government Unclear On Uses For Analogue TV Spectrum
The global DSL market continues to prosper with latest figures showing that the number of lines increased by over 15% in the first three months of 2003. Point Topic reports that there were 41.4 million DSL lines worldwide at the end of the first quarter, up from 35.9 million at the close of 2002 (see… Continue reading Research Shows Worldwide DSL Growth
Advertisers have welcomed the extension of Competition Commission’s inquiry into the proposed merger of Carlton and Granada as a sign that their concerns over the creation of a single ITV sales house are being addressed.Trade and Industry Secretary, Patricia Hewitt, yesterday announced that the deadline for the Commission to report on the planned £2.6 billion… Continue reading Advertisers Welcome Delay On ITV Merger Judgement
New Broadcasting Minister, Lord McIntosh, claims the switch to digital TV will be a “win-win” situation, but has admitted the Government is unclear on the potential uses for the analogue spectrum. Speaking at yesterday’s Westminster Media Forum, McIntosh defended plans to go ahead with with the conversion to digital TV by the current 2006/2010 deadline,… Continue reading Government Undecided On Future Of Analogue TV Spectrum
Digital advertising solutions group, DoubleClick, has partnered with AOL to launch a major research project into consumer attitudes to spam, as part of a series of initiatives to tackle the growing problem of junk email.The research is designed to give legitimate marketers a better understanding of how to further differentiate their email communications from spam.… Continue reading DoubleClick Teams With AOL For Spam Crackdown
European pay-per-click search network, Espotting, has been acquired by US marketing group FindWhat.com for £97 million.The agreement will see Espotting’s stockholders will receive approximately 8.1 million shares of FindWhat.com common stock and around £16 million in cash. It is understood that Espotting’s co-founders, Daniel and David Ishag, will receive a windfall in excess of £20… Continue reading Espotting Merges With US Firm In £97 Million Deal
Granada has announced that Home Pride is to extend its sponsorship package with ITV1, after research revealed the success of the £3.5 million deal it signed last month.The company, which currently sponsors The Bill, Trisha and the British Soap Awards, will add This Morning and the National TV Awards to its portfolio from the Autumn.The… Continue reading Granada Cleans Up As Home Pride Extends ITV Sponsorship
