MTV is launching a global ad campaign across its 16 channels in a bid to increase its brand impact in the increasingly crowded music television market.The campaign, which launches later this month, will be made up of a montage of three second clips from MTV’s network of world-wide channels.The branding initiative has been entitled Exquisite… Continue reading MTV Launches Global Ad Campaign Across 16 Channels
The Competition Commission has been given an extra two months to investigate the proposed £2.6 billion merger of Carlton and Granada and will now report back to Trade and Industry Secretary Patricia Hewitt on 26 August. The Commission, which was due to have completed its inquiry by the end of this month, says it needs… Continue reading Competition Commission Delays Verdict On ITV Merger
The recent war in Iraq revealed the growing demand for instant news, with people turning to the internet and rolling news channels for short bursts of the latest information. However, as the terrestrial TV schedules return to normal, Media Planning Group’s Denise Turner asks whether the rise of reality TV is responsible for making us… Continue reading NewsLine Column: Have We Become A Sound Bite Nation?
It has been announced that KirchMedia is to be liquidated after creditors were unable to secure a buyer for the insolvent German media group. The company, which once held TV rights to World Cup football and Formula One, has been in limbo since the collapse of the parent Kirch Group in April 2002 (see KirchMedia… Continue reading KirchMedia Goes Into Liquidation
Five has renewed its conditional access agreement with Sky, putting an end to speculation that other terrestrial broadcasters would follow the BBC’s lead and begin broadcasting unencrypted on digital satellite.Earlier this year the BBC withdrew from the BSkyB service to begin broadcasting to digital viewers from a different satellite, in a move designed to save… Continue reading Five Renews Conditional Access Deal With Sky
International advertising group WPP has acquired a 30% stake in the Spanish television company Mediapro for an undisclosed sum. Mediapro is based in Barcelona and specialises in television rights and production. It employs 1,000 people and had revenues of €160 million for the year ended December 31 2002. The company has operations in Spain, France,… Continue reading WPP Buys Stake In Spanish TV Firm
Carlton has secured the Department of Trade and Industry to sponsor a new series of business makeover programming on ITV1.The new four-part Working Wonders series launches later this month and will be supported by the DTI’s UK Online For Business initiative, which helps UK companies understand the benefits of using information and communication technologies.The series… Continue reading Carlton Secures DTI To Sponsor Business Programming
Vivendi Universal today announced a reduction in first quarter losses and affirmed that it is on track to achieve year-end targets. The French media group, which is in the process of trying to sell its US entertainment assets (see Party Is Over For Vivendi), said that net loss in the three months to March 31… Continue reading The Tide Turns At Vivendi
Lord Black, chairman of Hollinger, may be forced to sell assets to avert the collapse of his publishing group following a failed attempt to restructure company debts. Last month, Hollinger, the parent company of The Daily Telegraph, called on preference shareholders to agree to a deferment of redemption on the basis that it could not… Continue reading Shareholders Reject Hollinger Proposals
Ofcom, the new media and communications super-regulator, has begun the next phase of its recruitment process and is searching for candidates to fill 13 specific roles including head of audience, consumer and market research.The new catch-all organisation appointed its chief executive and senior management team earlier this year (see Ofcom Announces Senior Management Team), but… Continue reading Ofcom Begins Next Phase Of Recruitment
