Cunning Stunts has devised a novel way to cut through the increasing amount of advertising clutter and has launched Backsides, a campaign to promote FHM‘s High Street Honey 2003 competition.The creative agency has invited models in coastal resorts around the country to wear a temporary tattoo on their bottoms to raise awareness of the competition,… Continue reading Cunning Stunts Gets Cheeky With FHM Ad Campaign
United Business Media (UBM) this morning said that its businesses are now trading in the most stable conditions experienced in the last two years, with the exception of some impact from the SARS virus. All business are now trading in line with expectations and UBM is continuing to act to keep costs down in order… Continue reading UBM Sees Most Stable Conditions In Two Years
Live Premiership football matches could return to ITV and the BBC for the first time in over a decade as the Premier League announces major changes to the way it sells its main media rights package.BSkyB has enjoyed a monopoly on live top-level English football since it first secured the broadcast rights to Premiership games… Continue reading TV Giants Battle For Live Premiership Football Rights
Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a report on eMarketer. A survey from Accenture has shown that t-commerce remains a minority activity but a significant proportion of executives are enthusiastic about the technology and plan to… Continue reading Marketers Tuning In To Television Commerce
GWR’s sales house Opus has secured a six-figure deal to advertise video mobile services group, 3, across The Mix network.The campaign will be a media first for the video mobile company and the radio network, which will link their systems together to allow video messaging to be sent directly to The Mix’s website, koko.com.The promotion… Continue reading Opus Puts 3 In The Mix With Promotional Campaign
Live Premiership football matches could return to ITV and the BBC for the first time in over a decade as the Premier League announces major changes to the way it sells its main media rights package. BSkyB has enjoyed a monopoly on live top-level English football since it first secured the broadcast rights to Premiership… Continue reading TV Giants Battle For Live Premiership Football Rights
Chrysalis Radio has secured Wella ShockWaves as the six-figure sponsor of the entire Galaxy network for the summer season.The campaign, which was brokered by Drum PHD, will use on-air, online and SMS activity to promote the Galaxy network in the UK and Ibiza with the strapline: “Do Your Do.”The activity begins later this month with… Continue reading Galaxy Secures Wella For Major Summer Promotion
United Business Media this morning said that its businesses are now trading in the most stable conditions experienced in the last two years, with the exception of some impact from the Sars virus.All business are now trading in line with expectations and UBM is continuing to act to keep costs down in order to achieve… Continue reading UBM Sees Most Stable Conditions In Two Years
Despite a lukewarm reception from consumers, European companies have high hopes for t-commerce and expect to expand their use of television for commerce, according to a new report by Accenture.Also On MediaTel Insight Today…Active Value Ups Cordiant Stake To Block WPP DealWPP’s plans to buyout Cordiant Communications may be scuppered if majority shareholder, Active Value,… Continue reading MediaTel Insight: Marketers Tuning In To Television Commerce
JCDecaux is launching a bus shelter campaign for Novartis Aller-eze nasal spay that will sneeze at passers-by.In what is believed to be a media first for the outdoor industry, ten sonic bus shelters around the country will play a loop of four different sneezes in an attempt to attract the attention of passers by.The bus… Continue reading JCDecaux Unveils Sneezing Bus Shelters
