The Direct Marketing Association (DMA) has launched a revised Code of Practice to reflect the growth of new marketing channels such as email, SMS and interactive TV.The expanded code comes into force in September and is designed to reflect new developments such as the Data Protection Act 1998 and the Distance Selling Regulations 2000, which… Continue reading DMA Launches Revised Code Of Practice For Marketers
Almost 5 million viewers tuned into Channel 4 on Friday for the first of this year’s Big Brother evictions.Audiences for the programme, which saw twenty year-old nursery assistant Anouska become the first to get voted off the reality TV gameshow, averaged 4.9 million between 10pm and 10.30pm, securing an impressive 24.3% share of viewing for… Continue reading Big Brother Eviction Draws Almost 5 Million Viewers
Viacom Brand Solutions has secured a deal with Britvic to promote its new Freekee Soda soft drink across Nickelodeon’s online and broadcast platforms.The four-week long campaign, which begins later this month, will encourage viewers to visit Nickelodeon’s website to enter a special Freekee Soda competition for the chance to become a TV presenter.The on-air promotion… Continue reading New Britvic Campaign Puts The Fizz In Nickelodeon
WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports.Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn. The company has debts estimated at more than £200 million… Continue reading Sorrell Indicates Interest In Cordiant
Sky viewers with older satellite systems may lose BBC digital channels after the Corporation moved its satellite signal last week as part of an £85 million cost cutting initiative.A number of satellite viewers, believed to be around 1,500, have lost reception to the BBC’s digital channels following the switch from Astra 2A to the to… Continue reading Sky Viewers May Loose BBC Channels After Satellite Switch
US newspaper advertising revenues grew by 1.8% in the first quarter to reach $9.9 billion, according to preliminary estimates from the Newspaper Association of America (NAA). This continues a return to growth for the sector which began in Q3 2002 (see US Newspapers Emerge From Six Quarters Of Revenue Decline In Q3). Retail advertising spending… Continue reading US Newspaper Advertising Grows 1.8% In First Quarter
UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA).Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the Advertising… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results. Scottish Radio Holdings (SRH) and Chrysalis have both reported better trading figures than the major operators of GWR Group, EMAP and Capital Radio. SRH saw its first half advertising revenues rise by 5.3%,… Continue reading INSIGHTanalysis: Smaller Radio Groups Outperform Major Operators
BBC Magazines has poached Sarah Shelton from Hachette Filipacchi to become its first ever classified ad director.Shelton will head up a 24-strong classified department working across the company’s ten monthly titles for adults, which include Radio Times, Eve and BBC Good Food.Her appointment completes the classified team and represents the culmination of recent moves to… Continue reading BBC Magazines Appoints First Ever Classified Ad Director
Tobacco companies are avoiding extensive bans on sponsorship and advertising by using film and fashion to promote their products, according to claims made by the European Commission.Despite Europe-wide laws to prevent tobacco advertising on TV and plans to ban it in print media, radio and on the internet, there is currently no legislation covering the… Continue reading Tobacco Firms Use Film And Fashion To Side-Step Ad Ban
