The media sector experienced a positive day yesterday, as traders considered upbeat comments from advertising group Aegis, which claimed the market is in recovery. The positive sentiment pushed Carlton up 7.20%, while fellow ITV partner Granada was seen up 4.52%.Elsewhere, the row over the levels of executive pay spread to the media sector as WPP… Continue reading Sharewatch: Carlton Rises On Bullish Trading
IPC is to run a launch campaign for the new Audi TT across its women’s titles, Marie Claire and In Style.As part of the campaign both magazines will feature double page advertorials, which will be printed on heavy paper to achieve stand out. Each piece will be specially shot to mirror the different editorial values… Continue reading IPC Secures Audi For Launch Cross-Title Ad Campaign
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million.Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said that… Continue reading Advertising Revenue Remains Virtually Flat At DMGT
Cordiant has taken action to ease its debt burden by reaching a deal to sell 70% of its Australian business for £25 million. The Communications Group (TCG) which includes the George Patterson Bates agency will be owned 55% by funds advised by Pacific Equity Partners, with management taking a 15% stake. Cordiant will retain the… Continue reading Cordiant Completes Sale Of Australian Assets
The increasing popularity of multi-channel TV shows no signs of slowing and non-terrestrial channels now command almost a quarter of all viewing, according to the latest Trends In Television report from the IPA.The figures show that non-terrestrial channels are gaining ground in the battle for viewers, with their combined share rising to 22.8% in first… Continue reading Multi-Channel TV Gains Ground In Battle For Viewers
Advertising revenues at Associated Newspapers – publisher of the national Daily Mail and Evening Standard in London – grew by just 0.4% in the first half of the year. Overall revenues at the division were more or less flat at £149 million. Announcing H1 results today, parent group Daily Mail & General Trust (DMGT), said… Continue reading Newspaper Ad Growth Remains Below Pre-War Levels, Says DMGT
Until now most of us would have scoffed at the mention of the Government’s plans to switch off the analogue TV signal by the proposed 2006/2010 deadline. However, the surprise success of Freeview has given the digital revolution new momentum and as uptake gathers pace it looks possible that the digital doubters might be proved… Continue reading Feature: Flipping The Digital Switch
Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March (see Maiden Losses Increase In Difficult 2002). This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the… Continue reading Maiden Revenues Jump 24% In Q1, Visibility Limited
The Outdoor Advertising Association (0AA) has announced plans to develop and manage a new poster performance reporting system in association with ISBA and the IPA.The new system will collate information submitted from outdoor media owners to allow buyers and clients to keep track of their campaigns (see OAA Working Towards Ad Verification System).The system is… Continue reading OAA Unveils New Poster Reporting System
UK outdoor advertising revenues look set to significantly outperform the media sector in the first quarter of the year, posting a 16.9% rise to £169.7 million, according to figures from the Outdoor Advertising Association (OAA). Figures for the UK display advertising market as a whole in Q1 are not yet available, although in March, the… Continue reading UK Outdoor Revenues Jump 17% In First Quarter
