The IPA’s quarterly Bellwether report, published today, has quashed hopes of an improvement in fortunes for the advertising industry by revealing that marketing budgets were revised down again during the second quarter of this year.The report attributes the cut in budgets, which was the worst since Q4 2001, to disappointing sales and revenue growth, as… Continue reading Bellwether Reveals Continuing Uncertainty For UK Marketers
Revenue generated from public wi-fi hotspots – areas where wireless devices can connect to networks like the internet – could rise by as much as 121% compound annual growth rate over the next five years, according to a new report from Allied Business Intelligence (ABI).Also On MediaTel Insight Today…IPA Report Shows Few Signs Of Marketing… Continue reading MediaTel Insight: Wi-Fi Hotspots On Verge Of Growth
The underlying rate of UK inflation fell to 2.8% in June, down by 0.1% on the previous month, according to the latest figures from the Office Of National Statistics (ONS).The headline rate of inflation, which includes mortgage interest payments, fell by 0.2% to 2.9% during June, but remained above the Government’s target of 2.5%.ONS has… Continue reading UK Inflation Falls Again During June
Jane Parbury, editor of the UK s biggest-selling homes magazine Ideal Home has resigned to concentrate on new career challenges.Prior to her editorship of Ideal Home, Parbury was editor of IPC s 25 Beautiful Homes and launch editor of 25 Beautiful Kitchens.Commenting on her departure, Yvonne Ramsden, publishing director at Ideal Home, said: I should… Continue reading Parbury Resigns As Editor Of Ideal Home
Mobile marketing company Enpocket has teamed up with O2 to launch the first major study into the benefits of advertising via multimedia messaging (MMS).The MMS Insight research programme will give marketers the opportunity to test a range of multimedia campaigns, including photos, music, colours, logos and animation, on selected O2 users.Four major brands including First… Continue reading Enpocket To Give Advertisers New Insight Into MMS
The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to a report in The Independent today. Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the… Continue reading BSkyB Bids To Retain Premiership Prize
Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion. The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector. Overture’s chief executive, Ted Meisel, will continue to head up the… Continue reading Yahoo! Acquires Overture In £1bn Deal
Roger Parry, head of Clear Channel International, has hit back at Capital Radio’s David Mansfield for ruling out a potential take-over by the American radio giant. Speaking at last week’s Radio Academy Festival in Birmingham, Mansfield said there would be a “major clash” if the worldÂ’s largest radio operator tried to swoop on Capital following… Continue reading Clear Channel Boss Hits Back At Capital Radio
Active Value, the UK investment fund, seems intent on wresting control of Cordiant Communications from WPP, despite being unable to court the support of French advertising group Publicis. In a statement today, Publicis admitted that on Saturday it had met representatives from Active Value who “made a proposal regarding Cordiant and Cordiant’s shareholding in ZenithOptimedia… Continue reading Active Value And Publicis In Talks On Cordiant
A slowing of demand in the UK’s digital television market has caused sales at set-top box manufacturer, Pace Microtechnology, to fall by 41% over the last year to just 1.3 million units. Announcing its year-end financial results this morning, the group reported revenues down by 52.6% to £166.6 million for the twelve months to 31… Continue reading Pace Sales Dip 40% As UK Digital TV Market Stabilises
