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The mobile phone industry experienced a stronger-than-anticipated first quarter with handset sales up by 18% from last year, according to new figures from Gartner Dataquest. The US-based research firm calculates that sales totalled 112.7 million units, up from 93.8 million units in Q1 2002 (see Worldwide Mobile Phone Sales Dipped in Q1). This reflected high… Continue reading Record First Quarter For Mobile Providers

WPP, the advertising group headed by Sir Martin Sorrell, is set to launch a bid for ailing rival Cordiant Communications, according to Sunday press reports. Cordiant has been the subject of takeover talk for most of this year, having borne the brunt of the advertising downturn (see Market Downturn Takes Toll On Cordiant). The company… Continue reading Sorrell Indicates Interest In Cordiant

Things are certainly starting to firm up in the US, particular after the whopping upfront season, which has just closed around 15% higher than last year’s commitments. The upfront spend has exceeded pretty much everyone’s expectations and this will have a positive effect on the confidence of the industry. Aegis Group says that the advertising… Continue reading INSIGHTanalysis: Media Healthcheck – May 2003

Cordiant remained in focus last week, following news at least three interested parties including WPP group and Publicis were interested in making a bid for the troubled advertising group. Analysts expect a debt for equity swap, after the company was valued at just £21 million last week. The stock was seen down 4.35%.Elsewhere, Maiden was… Continue reading Sharewatch: Cordiant Falls As Vultures Begin To Circle

Until now, mobile messaging has not had the impact in the Western Hemisphere that it has in other markets but texting is becoming increasingly popular and by 2007, IDC estimates that US subscriber revenues from SMS and IM will grow to around $1.9 billion for each service. Asia and Europe continue to lead the way… Continue reading America Wakes Up To The Text Phenomenon

The ITC has upheld complaints against an episode of Channel 4’s teenage drama series, As If, for promoting Pizza Hut within its storyline.The episode featured a character getting a job at Pizza Hut and appearing on numerous occasions throughout the programme wearing a uniform, driving a moped and carrying pizza boxes all heavily branded with… Continue reading ITC Raps Channel 4’s As If Over Product Placement

Between sixty and seventy percent of television advertisements are being screened out by viewers who own personal video recorders (PVRs), according to equipment manufacturer TiVo. This statistic will reinforce worries in the TV industry that the widespread adoption of PVR technology will pose a major threat to the fundamental economics of the broadcasting sector. Since… Continue reading Ad Avoidance As High As 80% For PVR Users

Emap Advertising has appointed Bruce Daisley as national brand sales director, with responsibility for the recently created One Nation sales team.One Nation was set up last month to sell Emap’s youth radio brands nationally for the first time. The new team will offer advertisers tailored packages comprising the audiences of Kiss, Smash Hits and Kerrang!… Continue reading Daisley Moves Up The Chain To Head Emap’s One Nation

Click-through and open rates for email marketing campaigns have remained consistent, despite continued concerns over high levels of spam jeopardising the validity of the medium, according to the latest ad serving trend report from digital solutions company, DoubleClick.According to the Q1 2003 survey, average click-through rates for email marketing campaigns increased to 11.3% in the… Continue reading Survey Shows Stability Of Email Marketing

AOL has teamed up with Channel 4 to provide its users access to live feeds from the Big Brother house, in an attempt to increase the popularity of its broadband product.The internet service provider is offering its members round the clock video and audio streams, on-demand diary room footage and the latest news from the… Continue reading AOL Uses Big Brother To Boost Broadband