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Online marketing campaigns with sponsorship elements outperform traditional online marketing campaigns, according to new research from online analysis group, Dynamic Logic.According to the survey, based in over 750 campaigns, consumers are increasingly able to connect sponsorship with the appropriate brand, and those connections have a positive influence on brand favorability.The research reveals that online sponsorship… Continue reading Research Reveals Importance Of Online Sponsorship

Western markets have seen dramatic growth in broadband subscriptions over the past year and more than a quarter of European internet users are now connected at high-speed, according to the latest analysis from Nielsen//NetRatings. The research firm confined its study to the period between April 2002 and April 2003, deducing that the number of European… Continue reading Broadband Heralds Growth In European Internet Use

Outdoor advertising contractor, Maiden Group, has seen sales rise by 24% in the first quarter of the year, as predicted in its full-year financials in March.This is an outperformance of the market, where sales grew by 16.9% to £169.7 million during Q1, according to figures from the Outdoor Advertising Association.Maiden today said that the war… Continue reading Maiden Revenues Jump 24% In The First Quarter Of 2003

Share of viewing in non-terrestrial homes hit 22.8% in the first quarter of this year, a record figure for one quarter, according to data from the IPA‘s Trends In Television report. The trends data show ITV1’s share levelling out slightly after a period of steady decline; it stood at 24.0% in Q1 2003, up from… Continue reading Non-Terrestrial Viewing Hits Record 22.8% In Q1, Finds IPA

Readers of the Sunday Mirror‘s free glossy magazine M Celebs prefer it to the paid-for women’s weeklies they also buy, according to new research from the Mirror Group.The findings are part of the first major study from the new Mirror Online reader panel, which was carried out by research solutions group, Survey.com.The panel, which is… Continue reading Mirror’s Research Reflects Strength Of M Celebs

The results of the first ever electronic measurement survey of television and radio audiences have been published today, in a move that could shake-up the auditing of broadcast media.The research commissioned by Kelvin MacKenzie’s Wireless Group and conducted by research firm GfK, suggests that speech based radio stations are more popular than under the official… Continue reading New Study To Shake-Up Audience Measurement?

Capital Radio is continuing the restructure of its national sales operations in London with two senior appointments in its recently created group sales and brand sales divisions.Last week Capital’s recently appointed managing director of national sales in London, Linda Grant (see Capital Appoints Grant To Head National Ad Sales), unveiled the blueprint for the group’s… Continue reading Capital Bolsters National Sales With New Appointments

MSN is to use a revolutionary new personalised advertising format to promote its new messenger service across Emap’s Heat, New Woman and FHM magazines.The campaign will feature “flirty” MSN messenger conversations using the names of the magazines’ subscribers in the body of the ads. The campaign will be the first in the UK to use… Continue reading MSN To Pioneer Personalised Ads In Emap Magazines

The SMS craze shows no sign of abating with 1.66 billion person to person text messages sent across the four UK GSM networks during April, according to the Mobile Data Association (MDA).April’s figure takes the daily average number of text messages to 55 million, up from 44 million in the same period the previous year… Continue reading Text Messaging Continues To Blossom During April

Search targeted marketing will be the fastest growing area of online advertising in 2004, according to a new study from Jupiter Research.Gary Stein research analyst at Jupiter Research, said: “Seventy six percent of marketing executives that used search engine marketing rate it as more successful than banner style advertising and 64% plan on increasing their… Continue reading New Research Reflects Growing Power Of Search