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A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.

Full report available at: Mediatel > Connected > Consumer Surveys

Avtar Lit, the founder of the 24-hour independent commercial Asian radio station, has died at the age of 73.

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

The deal will see S4C supply six hours a week of Welsh language content for the Maximum Effort Channel, aired on “Welsh Wednesdays”

Advertisers need to be more active stewards of their media investments rather than delegating that entirely to their agencies, writes ANA Group’s executive vice-president.

Two notable ad campaigns from New Zealand were celebrated for their traditional media craft and creativity by this year’s Media Lions jurors.

JCDecaux’s public-access defibrillators at outdoor screens have been used more than 500 times in 16 UK cities.

In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.

Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.