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US business-to-business (B2B) print advertising spend rose by 2.4% year on year in February, representing the fourth consecutive month of growth, according to new figures from American Business Media (ABM). Although spend was up, advertising pages volumes dropped by 5.6% in the month. In the year-to-date, adspend was up 2.8% and pages were down 5.6%.… Continue reading US B2B Press Revenues Rise Again In February

Capital Radio has appointed Linda Grant to the position of commercial managing director, with responsibility for running the group’s national ad sales business.Grant, who joined the company last year as commercial marketing director, will oversee all areas of the national sales business across the Capital FM Network, Capital Gold Network, Century FM Network and Xfm.Her… Continue reading Capital Appoints Grant To Head National Ad Sales

The number of American homes with the capability to receive interactive television (iTV) commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.… Continue reading US iTV Ads 18 Months From Critical Mass, Finds Survey

Hachette Filipacchi is to promote Carlton Cards with six month ad campaign running across its Sugar and TV Hits! titles.The campaign, which aims to raise awareness of Carlton’s Bubblegum range of cards, will incorporate long-term sponsorship, advertorials and sampling opportunities. The promotional activity will begin in June and will run through until November in both… Continue reading Hachette Secures Carlton Cards For Teen Promotion

Channel 4 achieved its largest ever share of terrestrial advertising revenue in 2002, as peak-time viewing rose to the highest level in its 20 year history.The channel’s latest annual report, released today, shows that it secured a 24.1% share of terrestrial advertising revenue last year, with its peak-time audience share climbing by 5% year on… Continue reading Channel 4 Returns To Profit After Heavy Losses

The UK’s terrestrial TV channels saw their combined revenue decline by 4.6% year on year during March, as the outbreak of war with Iraq dominated the schedules and prompted a number of high-profile advertisers to suspend their campaigns (see Advertisers Braced For Disruption As War Arrives).Channel 4, which was among the first to increase its… Continue reading TV Market Round-Up – March 2003 (Subscribers)

The number of American homes with the capability to receive interactive television commercials will hit a critical point within the next eighteen months that will drive a ‘huge increase’ in the number of advertisers using interactivity in their campaigns. This is the key finding from a new study on iTV advertising by BrightLine Partners.Also On… Continue reading MediaTel Insight: US iTV Ads 18 Months From Critical Mass

Monday’s big market story was Cordiant Communications, which fell 64.55% after Allied Domecq, one of its largest clients, terminated its contract with the advertising group. This has thrown in to disarray an agreement the company had made with its lenders and analysts have warned that it may go into administration (see Cordiant Shares Nose-Dive As… Continue reading Sharewatch: Cordiant Plummets In Wake Of Client Loss

Channel 4 has secured wine brand Blossom Hill as the six-figure sponsor of the third series of its US comedy Will & Grace.The deal, which was negotiated by SPP on behalf of Walker Media, runs for 24 weeks and represents the first time that Will & Grace has taken a sponsor on UK terrestrial TV.… Continue reading Channel 4 Brings Blossom Hill To Will & Grace

MSN is investing half a million pounds in a cross-media advertising campaign to promote its new mobile Hotmail service.The promotion, which includes outdoor ads on the London Underground, press activity and branded cinema tickets, is designed to raise awareness of MSN’s new technology, which allows people to send and receive Hotmail messages via SMS.The campaign… Continue reading MSN Promotes Hotmail With Cross-Media Ad Campaign