Spanish language network television continued to outperform the US advertising market in the first quarter of the year, showing growth of 19.5% over Q1 2002, according to estimate figures from TNS Media Intelligence/CMR.Also On MediaTel Insight Today…SMG Sees No Material Advertising Recovery Until 2004Conditions in the first five months of this year have led Don… Continue reading MediaTel Insight: US Adspend Grows 5% In First Quarter
Cordiant remained in the spotlight yesterday after reports that its clients want the advertising group to seek “an industry partner” in its attempt to claw back some money for its investors. The stock was seen up 29.17%Meanwhile, allegations of corporate greed remained in focus on news that WPP’s chief executive, Sir Martin Sorrell, is facing… Continue reading Sharewatch: Cordiant Up On Hopes Of ‘Industry Partnership’
The age-old adage that bigger is always better applies to many things, but not, it seems, to radio, with the latest round of financial results showing that some of the UK’s smaller commercial operators experienced stronger advertising revenue growth than their larger competitors.Amongst the UK’s key commercial radio companies the smaller, but by no means… Continue reading Feature: Bigger Is Not Always Better In Radio
Fierce competition in the market for high-speed internet access means that UK consumers pay some of the lowest prices in Europe for residential broadband services, according to figures from communications regulator, Oftel.The latest international benchmarking survey shows that continued rivalry between service and network providers, such as BT, Freeserve, AOL and Telewest, has caused prices… Continue reading UK Consumers Pay Less For Broadband
Aside from a blip caused by war uncertainty in March this year, UK advertising has shown year on year growth in every single month since May 2002, according to data from Nielsen Media Research.Across the period, overall media spend rose by 3.8%, with television leading the way on 8.2% growth. Press remains the weakest sector… Continue reading Light At The End Of The Tunnel For UK Advertising?
The BBC is relaunching its interactive television services with improved functionality, in attempt to make them more accessible to digital viewers.The improved BBCi service is intended to simplify the interactive experience by providing viewers with a single point of entry for all interactive TV programmes and information services regardless of platform.A range of video content… Continue reading BBC Revamps Interactive Services For Digital Generation
The Daily Telegraph and Classic FM have joined forces for an innovative cross-media campaign designed to exploit their brand synergies in the promotion of American Express.The deal will see the two media owners work together for the first time to promote American Express’s current ‘Long Live Dreams’ campaign across a range of media including radio,… Continue reading Telegraph Teams With Classic FM For Amex Promotion
The Government is planning to crack down on alcohol advertising with a public education campaign specifically designed to combat the growing problems posed by alco-pops and other products targeted at younger drinkers.The new public education programme, which will from part of the forthcoming National Health Strategy, follows the drawn-out battle against the advertising of tobacco,… Continue reading Government Considers Clampdown On Alcohol Advertising
Out of home viewing helped Sky News to see its daily audience more than double during the first days of the war in Iraq, according to the findings of GfK’s controversial new audience measurement survey.The research, which uses an electronic wristwatch device to audit broadcast audiences, shows that the rolling news channel saw its average… Continue reading Sky News Boosted By New Measurement System
Mobile internet services attracted 535 million page impressions during April, according to the latest figures from the Mobile Data Association (MDA) and the UK’s four GSM network operators.The figures reflect the growing popularity of WAP enabled mobile phones, with the daily average number of page impressions for the month rising to 21 million, almost double… Continue reading Mobile Users Continue To Turn To WAP During April
