The majority of marketing directors are reducing spend on television and cinema advertising in favour of direct marketing, according to new research from market information provider Key Note.The study shows that the increasing popularity of direct mail, web activity, telemarketing and interactive television have helped the direct marketing industry to grow by 14.2% since 2000… Continue reading Marketers Reduce TV Spend In Favour Of Direct Marketing
First quarter revenues at global outdoor advertising group JCDecaux declined by 1.6% to €352.9 million, driven down by currency movements, according to the company. After adjusting for foreign exchange, organic revenues increased by 2.6%, it said. The company’s strongest sector was billboards, which saw a 3.8% rise in revenue to €96.7 million. Markets in the… Continue reading JCDecaux Sees Challenging Ad Conditions As Q1 Revenues Dip 1.6%
Viacom Outdoor has secured Carling as the first sponsor of an innovative new advertising platform that will see branded buskers perform across the London Underground Tube network (see Viacom Outdoor Plans Sponsored Buskers).The £600,000 deal will see the drinks brand sponsor several hundred musicians at Tube stations across London, including Oxford Circus, Charing Cross and… Continue reading Viacom Outdoor Secures Carling For Busking Sponsorship
The Competition Commission today outlined a number of potentially key sticking points in the proposed merger of Carlton Communications and Granada into a single ITV company (see Carlton And Granada May Have To Sell Sales Houses). In letters to the two companies, the regulator laid down a number of hypothetical remedies which may open the… Continue reading ITV Merger ‘May Not Go Ahead’ Finds Morgan Stanley
Trinity Mirror is continuing the shake-up of its national newspaper division with the appointment of ex-management consultant, Humphrey Cobbold, to the newly created post of director of strategic development.Cobbold, who previously worked for US management consultancy McKinsey & Co, will take up the position in June and will focus on the strategic development of the… Continue reading Mirror Appoints Director Of Strategic Development
Omnicom Group, which owns the BBDO and TBWA advertising agencies, withstood uncertain advertising conditions to post a 12% increase in revenues for the first quarter of 2003. Net income remained flat at $128.6 million after severance costs related to layoffs in Omnicom’s European divisions were taken into account. However, this represented something of an achievement… Continue reading Omnicom Weathers The Storm In Q1
Vivendi Universal, the indebted media giant, has confirmed that it is to sell its US entertainment assets in a bid to achieve financial stability. The French-based corporation posted losses of €23.3 billion in 2002 (see Vivendi Left Reeling By Staggering Losses), paying the penalty for the costly acquisition policy pursued by former chief executive, Jean… Continue reading Party Is Over For Vivendi
Marketing professionals responsible for major advertising budgets rate proof of return on investment above winning awards, audience research and brand identity when assessing their ad campaigns.New research from VAR International shows that marketers would strongly support the development of performance linked advertising if it could be measured directly against sales conversion.Despite return on investment (ROI)… Continue reading Research Reveals Importance Of Accountability
The number of UK households with internet access increased by 1.6 million to 11.4 million during 2002, according to a new report from the Office of National Statistics. The latest Expenditure and Food Survey found that the number of online homes remained constant at more than 11 million in the final three months of the… Continue reading Internet Usage Up 16% In 2002, Says ONS
