Consumers across Europe are increasingly purchasing products of all types in order to reflect their aspiration to lead a cool lifestyle, according to new research from independent market analyst, Datamonitor.The report claims that the desire to achieve coolness through consumerism runs across people of different ages and social categories and is not simply confined to… Continue reading Survey Reveals The Rise Of Cool Consumerism
Telewest is expanding its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of this summer’s biggest TV events, including Wimbledon and Big Brother.BBC viewers will be able to use a range of enhanced television and interactive services associated with specific BBC events, including Wimbledon,… Continue reading Telewest Goes Interactive For Summer TV Events
With its well publicised financial crisis consigned to history, NTL is in the best position to challenge the major players as the UK portal battle heats up. That is according to new analysis from Forrester Research.Also On MediaTel Insight Today…US Broadcast TV Sees Flat Revenues In Q1US broadcast television revenues showed no year on year… Continue reading MediaTel Insight: NTL Making Headway In UK Portal Market
WPP was seen in focus yesterday, up 6.84%, on continued speculation that it is to make a bid for troubled advertising group, Cordiant. However, analysts have warned that Cordiant is unlikely to receive an offer near its current price.Cordiant faces further pressure following reports that two senior executives have secretly negotiated contracts guaranteeing bonuses of… Continue reading Sharewatch: WPP Rises On Cordiant Take-Over Speculation
The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest.At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent survey… Continue reading Digital Advertising Kickstarts Cinematic Revolution
Culture Secretary, Tessa Jowell, has issued a stern defence of the Communications Bill, warning that if Rupert Murdoch takes control of Five, new rules will be introduced to prevent him from using the channel to cross promote his other media interests.Peers are due to gather in the House of Lords today to discuss the Government’s… Continue reading Jowell Hints At New Laws If Murdoch Moves On Five
As the deadline for a decision over the proposed Carlton/Granada merger draws closer, James Papworth, ad marketing manager at IPC Prospector, puts the deal under the microscope and considers the pros and cons for advertisers.Like many other impartial observers in the media industry, I’ve watched the machinations of the Granada/Carlton merger with the same interest… Continue reading NewsLine Column: The ITV Merger Drama
The BBC is stepping up competition against its commercial rivals and is strengtheing its marketing strategy in the nations and regions with the appointment of a new senior strategic marketer.The shake-up is intended to achieve a “step change” in the impact of the BBC’s marketing activity in all parts of the UK by strengthening campaigns… Continue reading BBC Steps Up Marketing In Nations And Regions
BSkyB is considering plans to expand its in house advertising unit to make cut price commercials for outside clients, in a bid to lure more brands to TV.According to reports in the Financial Times, managing director of Sky networks, Dawn Airey, wants BSkyB to target companies that regard television advertising as too costly to pursue.… Continue reading Sky Considers Plans To Enter Ad Production Market
ITV’s first major venture into interactive television has proved a success with over 1 million viewers voting for I’m A Celebrity – Get Me Out Of Here via interactive applications.The interactive vote generated £110,000 for charity and follows a successful run for the reality TV show, which attracted an average of 12.3 million viewers during… Continue reading Interactive Vote Proves A Success For I’m A Celebrity
