Classic FM is to become the first UK radio station to advertise jobs for company executives, after securing a deal with recruitment company Executive Appointments.The cross-promotional agreement will enable Classic FM listeners to hear ads on the radio and then search for jobs on classicfm.com, through a link to exec-appointments.com. Job-seekers will also be able… Continue reading Classic FM To Run First Radio Recruitment Ads
US television advertising levels have rebounded on both a national and local level, with indications that the upfront trading market is likely to be healthy, according to analysts at Merrill Lynch. TV network scatter prices are up by 20% or more in Q2, with few cancellations, says the broker. TV station advertising is up in… Continue reading INSIGHTanalysis: US TV Advertising Rebounds, Radio Lags
Shares in advertising and public relations group, Cordiant Communications, had plummeted by a hefty 62% by 11:00am this morning, after one of its largest clients announced that it is to terminate its contract with the agency.Drinks group Allied Domecq has said that it will end its relationship with Cordiant as of October this year. Allied… Continue reading Cordiant Shares Nose-Dive As Major Client Walks
Following a period of rapid growth in digital television (DTV) uptake in the UK, penetration is set to reach 72% of all households by the end of 2007, according to forecasts from Datamonitor. The group points to Freeview’s successes in creating an alternative to pay-TV which is clearly understood by consumers and which may ultimately… Continue reading UK Digital TV To Reach 72% Of UK Homes By 2007, Says Datamonitor
Cinema admissions reached 10.4 million in March, a 27% year on year decrease on the same period in 2002, according to the latest figures from the Cinema Advertising Association (CAA).Admissions for the first quarter of 2003 reached 42 million, a 14% drop on the same period last year. However, the CAA still considers cinema admissions… Continue reading Cinema Admissions Weaken In March
UK consumer expenditure on electronic media and entertainment passed the £10 billion mark in 2002 and is forecast to add a further £2 billion by 2010, according to new figures from Informa Media Group. Television subscription and pay-per-view (PPV)/video on-demand (VoD) revenues, mainly from cable and satellite operators, provide the bulk of the revenues –… Continue reading UK Entertainment Spend To Hit £12bn By 2010, Says Informa
Freeview audiences spent the majority of their viewing time during the Easter week watching the five main terrestrial channels, with only a minority sampling the 20 other digital television channels available on the platform.According to a report in The Observer, which quotes previously undisclosed figures from BARB, Freeview viewers spent 83% of their time watching… Continue reading Freeview Viewers Turned Off By Extra Channels
Channel 4 has secured wine brand Blossom Hill as the six-figure sponsor of the third series of its US comedy Will & Grace.The deal, which was negotiated by SPP on behalf of Walker Media, runs for 24 weeks and represents the first time that Will & Grace has taken a sponsor on UK terrestrial TV.… Continue reading Channel 4 Brings Blossom Hill To Will & Grace
Channel 4 has announced plans to launch a new version of its digital entertainment channel, E4, as losses at its commercial division, 4 Ventures, more than halved.The new delayed broadcast channel, known as E4 +1, will launch across digital, satellite and cable platforms in July. It will carry an identical schedule to E4, but will… Continue reading Channel 4 Plans New Launch As 4 Ventures Cuts Losses
Pearson, the international media company which owns the Financial Times, today said that the increased economic uncertainty caused by the war in Iraq has had an impact on current trading, especially at its business newspapers, where advertising revenues have fallen significantly in recent weeks. The company’s FT Group, which accounts for 17% of revenues, has… Continue reading FT Ad Revenue Drops 18% In Twelve Months, Says Pearson
