Shares in global advertising group, WPP, toppled by 33.5% yesterday, after one of its key clients, the Ford motor company, announced plans to reduce non-production-related costs by 20%. This reduction will include, at least to some degree, expenditure on marketing and advertising.Ford is understood to plough 80% of its advertising and marketing spend into the… Continue reading WPP Stock Plummets As Ford Cuts Marketing Spend
The Daily Telegraph and Vauxhall have struck an unusual two-way sponsorship deal that will allow each party to run marketing activity on the other’s platform.The deal will see the Daily Telegraph become a major sponsor of Vauxhall’s VX racing team, which is competing in the British Touring Car Championship due to be broadcast on ITV1.The… Continue reading Telegraph In Two Way Sponsorship Deal With Vauxhall
The economy of the European Union (EU) and the eurozone ended on a very weak note in 2002 and continued sluggishness is expected into the first half of this year, according to forecasts from the European Commission (EC).Also On MediaTel Insight Today…US Entertainment Spend To Pass $120bn By 2010, Says Informa US consumer expenditure on… Continue reading MediaTel Insight: EC Sees Weak Economic Growth In 2003
Viacom Outdoor has secured Adidas as the sponsor of the Canary Wharf travel interchange, in a deal designed to coincide with this year’s London Flora London Marathon.The deal, which was put together by Viacom Outdoor’s special projects team, will see the sports brand dominate the entire station for two weeks following this Sunday’s event, which… Continue reading Viacom Outdoor Pairs Adidas With Flora London Marathon
WPP was seen in focus yesterday, up 7.82% on hopes that an end to the US-led military attack against Iraq will lead to an increase in advertising.Elsewhere, investors considered news that creditors of the failed ITV Digital service have been offered just a 2% return on their original investment. Despite this Carlton was seen up… Continue reading Sharewatch: WPP Rises On Hopes Of A Short War
As the Communications Bill brings the self-regulation of broadcast advertising a step closer, James Papworth, ad marketing manager at IPC Prospector, examines the role that the Advertising Standards Authority plays in upholding the integrity of non-broadcast marketing.For many years, on and off, I’ve fancied a job at the Advertising Standards Authority. I’d heard plenty about… Continue reading NewsLine Column: Hooray For The ASA
Chrysalis Radio is to launch a five figure airtime and promotional campaign to raise awareness of Danish Bacon across its flagship Heart stations.The campaign, which will promote the brand’s ‘sizzle and taste’, will run across London’s Heart 106.2 and Heart 100.7 FM, with emphasis on weekend and breakfast scheduling.The nine week long promotional activity begins… Continue reading Chrysalis Launches Sizzling Danish Bacon Campaign
The ITC has taken a parting swipe at ITV’s increasingly “derivative” programming in its final annual report before handing over the regulation of the TV industry to Ofcom at the end of this year (see Ofcom To Be Fully Operational By December This Year).The TV watchdog uses it report to criticise the UK’s largest commercial… Continue reading TV Watchdog Blasts ITV In Annual Report
Patricia Hodgson, chief executive of the Independent Television Commission, has warned the BBC to clarify its public service remit or risk having it dictated by the new super-regulator, Ofcom.Speaking at an industry gathering ahead of today’s publication of the ITC’s latest annual report, Hodgson emphasised that Ofcom’s most important challenge would be ensuring “what range… Continue reading Hodgson Calls On BBC To Clarify Public Service Remit
IPC Ignite’s flagship men’s lifestyle magazine, Loaded, has redesigned its classified section to make it more attractive for advertisers.The relaunched section, which will appear in May’s edition of the magazine, will now be branded Loaded World and will feature its own logo and cover page. IPC Ignite claims that the redesign will create more concise… Continue reading Loaded Revamps Classified Section For Advertisers
