More Uk articles

Just under half of UK publishers believe that magazine expenditures will increase in the next year or two, whilst 26% predict that they will decrease to some degree. This is one of the findings of a recent survey conducted by Optima. The most common outlook, shared by 38% of the 156 respondents to the survey,… Continue reading Magazine Revenue Will Increase In Next Two Years, Say Half Of UK Publishers

GWR has extended its Vibe FM brand with the launch of a new dance and R’n’B station called Vibe 101.The new station will broadcast across South Wales and the West, including Bristol and Cardiff and will target the 15 to 24 year age group. GWR claims that the new station will bring the Vibe brand… Continue reading GWR Extends Vibe FM Brand With New Launch

Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

Sports marketing company, Stadia, has created a series of advertising packages allowing brands to dominate the forthcoming Six Nations Rugby Tournament.Three packages, each containing five hand picked fixtures, will give advertisers exclusive access to seat back ads throughout the tournament, which takes place between 15 February and 30 March.Each pack consists of 350,000 posters, two… Continue reading Stadia Unveils Six Nations Rugby Ad Packages

The French advertising group Publicis has said that it is on target to achieve predicted profit margins despite the bleak state of the advertising economy. Speaking at a media conference in Paris, Maurice Levy, the chairman and CEO of Publicis, stated that the company had seen no reason to amend its forecast of a 14.1%… Continue reading Publicis Chief Reiterates Targets, Rules Out Acquisitions

JanuaryThe tone for the year was set when AOL Time Warner, the world’s biggest media company, revealed preliminary results for 2001 which failed to meet expectations and admitted that it was anticipating “no recovery in the economy” for the foreseeable future. Meanwhile, Cordiant Communications, was understood to be in talks with bankers about extending its… Continue reading The Media Financial Year In Review

Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

The Financial Services Authority (FSA) is enlisting the help of consumers to crack down on misleading financial adverts.The watchdog has published a set of guidelines on its website to help consumers understand the rules relating to the promotion of financial services and is encouraging consumers to report examples of ads they think are misleading.Commenting on… Continue reading FSA To Crack Down On Misleading Financial Ads

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

Emap has appointed its chief operating officer, Tom Moloney, as its new chief executive, replacing Robin Miller, who has being doing the job on an interim basis for the last 18 months.Moloney, who has been at Emap since 1981, is understood to have been in the running for the position since it became available last… Continue reading Emap Appoints Moloney As New Chief Executive