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Multimedia messaging (MMS) to mobile telephones is seen by the telecoms industry as a much-needed revenue elixir that will help ease their current financial woes (see MMS Study Brings Little Cheer To Operators). However, research shows that consumers may not be so readily won over. MMS is capable of delivering audio and visual information to… Continue reading Will Europeans Respond To MMS Marketing?

Revenues from sales of broadband modems and gateways fell by 11% during 2002, as technology prices plummeted, according to research from Strategy Analytics. The new report, Residential Broadband Modems and Gateways: Global Market Forecast found that worldwide sales of broadband modems actually increased by 52% to 26.3 million units last year and it is estimated… Continue reading Broadband Modem Revenues On The Slide

Cable & Wireless was last week’s big story, as news of a take-over bid from Hong-Kong based telecoms group, Pacific Century Cyberworks (PCCW), had traders on the run (see Cable & Wireless Subject Of Takeover Speculation). However, some have already dismissed the offer as hot air, claiming that PCCW has no intention of making an… Continue reading Sharewatch:C&W Rises On Takeover Speculation

The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership, which rose by 1.6% year on year to above the 67 million mark.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles.… Continue reading NRS National Newspaper Round-Up – December 2002

Search targeted marketing has been called into question by new research which shows that majority of internet users go directly to websites, as opposed to using web-links or search engines.The research from web analysts, WebSide Story, suggests that the way consumers are using the internet is changing. As of the 3 February this year 64%… Continue reading New Research Questions Search Targeted Marketing

Commercial broadcasters are to receive a further blow later today when the Government agrees to increase the licence fee by £4 per year, giving the BBC an additional £100 million of public money.Culture Secretary, Tessa Jowell, is expected to make the announcement to Parliament later this morning, just weeks after warning that the licence would… Continue reading BBC Licence Fee Rise Set To Anger Commercial Rivals

The latest NRS figures for the six months to December 2002 reveal a broadly positive period for overall national newspaper readership.Recent coverprice rises in the broadsheet sector appear not to have affected readership, with notable gains for the majority of quality titles. The Independent and the Independent On Sunday recorded significant improvements between July and… Continue reading NRS National Newspaper Round-Up – December 2002

Online search engine, Ask Jeeves, has added two new products to its advertising portfolio in an attempt to give media planners and buyers greater control over ad targeting.The new ad platforms, called site submit and index express, will guarantee the inclusion of advertisers’ URLs in the Ask Jeeves search index.David Graham, head of business development… Continue reading Ask Jeeves Extends Online Ad Portfolio

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The latest ABC figures for national newspaper circulation reveal a positive period for the sector, which started the year on a high note, with circulation increasing by 4% during January.The largest increase in percentage terms was seen at Richard Desmond’s recently launched Daily Star Sunday, which continued to attract readers with its no-nonsense approach to… Continue reading ABC National Newspaper Round-Up January 2003