The Communications Bill will create larger media owners which can use their power to force agency groups to work together to produce better research, according to Carlton TV’s marketing director, Fran Cassidy.Delivering her Keynote speech at this year’s MRG Conference in Budapest, Cassidy warned researchers that media planners could turn to “blander” research tools as… Continue reading MRG Conference: Media Mergers Will Create Better Research
The need to stay in touch with consumers is “essential” as the magazine sector becomes increasingly overcrowded, according to IPC Southbank’s consumer and knowledge manager, Amanda Wigginton and director of NOP Media, Graham Williams.Speaking on the final day of this year’s MRG Conference in Budapest, the pair introduced delegates to IPC’s latest consumer and brand… Continue reading MRG Conference: Insight Is Key To Building Brands
The IPA’s research director, Lynne Robinson, admitted at this year’s MRG Conference in Budapest that 2002 has been a poor year in terms of joint industry media research contracts.Delivering the final soap box session of the conference, she said: “Almost all industry contracts have ranged from being in complete turmoil to coming under fire from… Continue reading MRG Conference: Joint Media Research Contracts Under Fire
The media market was seen up on Monday, lead by the telecoms sector, which improved despite weaker than expected US manufacturing data.Investors will be awaiting a long list of economic news and data this week, including the Bank of England’s monetary policy committee meeting.Maiden was the sector’s big story yesterday, with stock rising 8.11% following… Continue reading Sharewatch
The Barclay brothers are out of the bidding for SMG’s Herald group of newspapers, according to press reports. It is understood that there are now only two suitors left in the running for the Scottish titles – US group Gannett, owner of Newsquest in the UK, and Independent News & Media, publisher of the Independent… Continue reading Barclay Brothers Said To Be Out Of Herald Bid
Comparing himself to Jack Bauer from BBC2’s 24, Chris Mundy, head of research at BBC TV, used television’s first real time drama to illustrate how the Daily Life Survey is being brought up to date.The study tracks people around the clock looking at where they are, what they are doing, their exposure to media and… Continue reading MRG Conference: Daily Life Study Gets Digital
COI head of media, Jeremy Found, used his Keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry.He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get media… Continue reading MRG Conference: Research Has Never Been So Important
Week on week analysis of the media sector saw stocks extending gains almost across the board after some positive results and upgrades across the sector.ITV partners Carlton and Granada were seen in focus on news that they are to push ahead with an application for a merger to the Office Of Fair Trading. The stocks… Continue reading Sharewatch
Chris Banford, senior marketing executive at Northcliffe Newspapers and Joanne Willbraham, director of TNS Media, had the challenging task of convincing delegates at this year’s MRG Conference that there’s more to regional newspapers than stories about “cats up trees”.Banford presented the results of what he claimed to be the “most ambitious” audience page traffic study… Continue reading MRG Conference: Discovering The Reader Dynamic
Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West
