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Online consumer sales have increased by almost 10% in the past year, according to research carried out by Gfk. B2C revenues are expect to total E4.7 billion in 2002, up from E4.3 billion this year. However, average spend has remained stable and the rise in sales is due largely to the increase in the number… Continue reading New Shoppers Drive Up German E-Commerce Sales

Adele Gritten, research manager at PHD, warned delegates at the MRG Conference in Budapest that the dualistic explosion of technology and consumer diversity poses innumerable threats to the long-term future of the media research industry.Gritten, the author of this year’s prize winning young person’s paper, argued that researchers need to “keep re-inventing the wheel” with… Continue reading MRG Conference: Media Research In A Changing World

Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG Conference: The Media Landscape – East & West

The ITC has received a request from British Sky Broadcasting (Sky) for consent to broadcast live and exclusive coverage of the Cricket World Cup in 2003. Rules for television coverage of listed events are set out in the ITC Code on Sports and Other Listed and Designated Events (revised January 2002). Part of the World… Continue reading Sky To Extend Cricket Coverage

Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity

Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective

The media sector extended the week’s gains on Thursday, despite light volumes due to the Thanksgiving holiday in the US, although market confidence was dented by the terrorist attacks in Kenya.On the corporate newsfront, DMGT extended gains by 3.28% after releasing results which indicated a revival in the recession-battered advertising market. Granada and Carlton shares… Continue reading Sharewatch

Emap’s Kerrang! magazine has appointed its youngest ever editor, 26-year-old Ashley Bird.Bird began his career as a freelancer for rival music title, Melody Maker whilst still a student at Bournemouth University. After graduating, he joined Kerrang! as reviews editor, a post he held for two-and-a-half years before going freelance.Bird commented on his appointment: “Kerrang! has… Continue reading Kerrang! Announces New Editor

Adel Gyori, research director at TGI Hungary, kicked off by giving the MRG Conference an insight into the Hungarian media scene prior to the raising of the iron curtain fifteen years ago.There were just two public TV channels, neither of which broadcast on Mondays, three public radio stations broadcasting just three pop programmes per week,… Continue reading MRG 2002: The Media Landscape – East & West