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Jean-Charles Decaux, who heads up Europe’s leading outdoor media company, has hinted at a move for rival group Maiden in a bid to increase his firm’s influence in the UK. JCDecaux has been hit by the general downturn in outdoor advertising and last month revealed that third quarter revenues were down 0.9% at E357 million… Continue reading Maiden Eyed By Outdoor Rival

In a world where pitches are fought and won over the strength of global networks, media research embarrasses itself with its parochial offerings, according to OMD UK’s Head of Research, Jo Rigby.Addressing delegates at the MRG Conference in Budapest, Rigby called on researchers to put aside their territorial claims on what research they can offer… Continue reading MRG Conference: Media Research Is Too Parochial

The debt-laden cable companies, NTL and Telewest are moving closer to finalising restructuring deals that will ensure their survival in the current difficult market conditions. NTL admitted on Friday that it had not yet concluded its £7 billion debt-for-equity swap (see NTL Is Cleared For Reorganisation) but said that it expected to complete the refinancing… Continue reading NTL And Telewest Press Ahead With Refinancing Plans

The ongoing advertising downturn is forcing brands to scrutinise their marketing budgets, making it increasingly imperative for researchers to maximise media effectiveness and demonstrate return on investment.This was the argument put forward by BMRB International’s Christina Hyde at the MRG Conference in Budapest last week. Hyde argued that bringing different research databases together can greatly… Continue reading MRG Conference: Merging Data For Media Effectiveness

The European Commission has announced that it has begun a detailed investigation into the acquisition of Italian pay-TV company Telepiù by News Corporation. Two months ago and following protracted negotiations, Rupert Murdoch’s organisation agreed a deal to buy Telepiù from the French media giant Vivendi for E920 million (see News Corp Completes Telepiu Transaction). News… Continue reading EC To Investigate Telepiu Takeover

Accountability and quantifiability are becoming the key words of our time as the pressure for media researchers to justify what they say about advertising increases, according to Ivor Millman, research consultant at Granada Media.Speaking on the final day of this year’s MRG Conference in Budapest, Millman spoke of ITV’s tvSPAN project which uses the single… Continue reading MRG Conference: Single Source Data For Non-FMCG Brands

COI head of media, Jeremy Found, used his keynote speech at this year’s MRG Conference in Budapest to reassure delegates that media research has never been more important to the advertising industry. He argued passionately that media research deserved its place at the “top table” and insisted that it has never be harder to get… Continue reading Media Research Has Never Been So Important, Says COI

Manchester University’s professor of psychology, Geoffrey Beattie, told delegates at last week’s MRG Conference in Budapest that TV is the most powerful communications medium because the brain finds audio visual images easier to process than either text or audio alone.Beattie explained that the TV Matters study, which was commissioned by ITV, exposed 150 participants to… Continue reading MRG Conference: TV And The Brain

Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double

The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest last week, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG Conference: Advertising Lacks Ethnic Diversity