The NRS audience accumulation initiative could fundamentally change the planning and buying of national press in the UK, according to director of NOP’s media division, Alan Higgs.Addressing delegates on Friday afternoon’s session of the MRG Conference in Budapest, Higgs explained that the planning and buying of national press ad campaigns is currently largely based upon… Continue reading MRG Conference: Readership Data Will Never Be The Same
The media and advertising markets remain fairly ‘challenging’ at present, with little good visibility beyond the end of the year in the UK. In the States, recent figures have been a bit more positive, with Q3 data and forecasts both indicating an upturn. US third quarter adspend rose by 3.8% overall, according to Nielsen Monitor-Plus.… Continue reading Insight Analysis: Media Healthcheck – November 2002
John Stockley and Tim Farmer from Ipsos-RSL showed Friday afternoon’s MRG Conference what existing industry surveys can tell us about emerging technologies.They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implications this would have on media consumption.The benefits of using existing industry surveys to understand this, Stockley argued,… Continue reading MRG Conference: It’s Radio on Your TV
After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer
David McEvoy, JCDecaux’s marketing director, delivered the final paper at the MRG Conference in Budapest on Friday afternoon with a Pathé news reel from Britain in 1952.Fifty years ago Mills and Rockley (later to become Mills & Allen), which was taken over by JCDecaux, conducted a travel survey to assess the coverage and frequency outdoor… Continue reading MRG Conference: Nothing Wrong in Nottingham?
On the final day of the MRG Conference in Budapest, John Stockley and Tim Farmer from Ipsos-RSL showed what existing industry surveys can tell us about emerging technologies. They explained that convergence can lead to PCs becoming TVs, radios or newsagents and questioned what implication this would have on media consumption. The benefits of using… Continue reading Ipsos Examines Unorthodox Radio Usage
The growth of cross media advertising is being hampered by research companies’ failure to demonstrate its effectiveness, according to head of Emap Insight, Jason Brownlee.Delivering Friday’s soap box session at the MRG Conference in Budapest, Brownlee attacked media researchers for being too “rigid” both in their thinking and their internal organisation to create the “innovative”… Continue reading MRG Conference: Bad Research Thwarts Cross Media Activity
US radio advertising revenue growth remains strong, with the combined total sales for October rising by 13%, according to the latest figures from the US Radio Advertising Bureau (RAB). National spend continues to lead the way with a 23% growth on October 2001, whilst local revenue rose by 10%. This is the second consecutive month… Continue reading US Radio Revenue Maintains Strong Growth, Up 13% In October
BARB’s research director, Tony Wearn, took the podium on the final day of this year’s MRG Conference in Budapest to update delegates on the state of the new methodology.Wearn began by conceding that the introduction of the new BARB methodology had encountered more “teething problems” than had been anticipated. He reminded industry figures that the… Continue reading MRG Conference: New BARB The Story So Far
Nic Jones, director of Brightspace, introduced his company’s medium to the MRG Conference in Budapest on Friday afternoon.Jones claimed that digital ambient is the fastest growing medium in the UK. It targets members of the café and leisure society, identified by Billets Consultancy as at its “highest ever level”, by means of in venue screen… Continue reading MRG Conference: Gauging The Effects Of A New Medium
