The Marketing and Sales Standards Setting Body (MSSSB) has announced details of its first project, which aims to create national standards in marketing education and greater clarity in the field.The MSSSB was set up in September in conjunction with the Department for Education and Skills (DfES) with the aim of providing greater accountability and clarity… Continue reading New Marketing Body To Set National Standards
Chrysalis Radio has announced Jane Moore, who is best know for her weekly column in The Sun, will co-host the breakfast show when the station relaunches in January.Moore has 17 years experience in national newspapers and prior to starting her column at The Sun she was women’s editor for the red-top. She has also presented… Continue reading Jane Moore To Join LBC Breakfast Show
Mark Thompson, chief executive of Channel 4, has admitted the departure of Brookside from peak time schedules will leave a “big gap” at the channel, but pledged not to fill it with another soap.Speaking at yesterday’s Regional TV Conference in Salford, Thompson commented: “The move of Brookside means that we’ve now got quite an urgent… Continue reading Brookside’s Departure Leaves Hole At Channel 4
Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
Advertising group WPP has confirmed that it has bought the Italian agency Media Club for an undisclosed sum. The deal, which is subject to competition authority clearance, will result in Media Club becoming part of WPP’s Mediaedge:cia operations in Italy. Media Club is based in Milan and Rome and is the country’s leading independent media… Continue reading WPP Acquires Top Italian Agency
Media stocks continued their bullish course on Wednesday, despite the bearish sentiment of the chancellor’s pre-budget proposals, as investors were cheered by positive results.It was a busy day on the corporate newsfront; Granada posted results above analyst expectations (see Granada Unbowed Despite Fall In Profits) and brought in city heavyweight and chief executive of HBOS,… Continue reading Sharewatch
Following two years of decline, a gradual growth in advertising spend over the next couple of years is anticipated by analysts at ABN AMRO, who are reinstating their coverage of the European media sector. The broker forecasts that global advertising spend will grow by 2.2% in 2003 and by 3.9% in 2004. Advertising contributes around… Continue reading ABN AMRO Forecasts Gradual Ad Growth In 2003, Rising In 2004
Hachette Filipacchi has shaken up its women’s titles with the introduction of a new commercial structure and director in an attempt to provide better targeted advertising solutions.Hachette’s commercial structure will be split into two divisions, its women’s titles; B, Red, Elle and Elle Deco, and its teen entertainment titles; Inside Soap, All About Soap, tvhits!,… Continue reading Hachette Shakes Up Women’s Titles
The BACC has been accused of regulating for regulations sake after banning ads for the video and DVD of ITV1’s satirical animated show 2DTV.The show’s producer, Giles Pilbrow, told the Media Guardian that he was informed by the broadcasting advertising watchdog that he could only screen an ad featuring George Bush if he obtained written… Continue reading BACC Accused Of Humour Bypass
Granada has announced the appointment of James Crosby, chief executive of respected bank HBOS, as a non-executive director. Crosby, who is also a non-executive director at St James’s Place Capital, has had a long and distinguished career in the financial services sector and it is believed that he is being brought to the board to… Continue reading Granada Hopes To Woo City With New Appointment
