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US marketers are bullish on spending plans for 2003, with over two thirds of respondents to the Jack Myers Advertising Confidence survey planning to increase their budgets during the year. A substantial 22.5% of marketers intend to increase budgets by more than 8% this year, whilst 45.0% are planning increases of 1% to 8%. Only… Continue reading US Marketers Confident Of Increasing Budgets In 2003, Finds Myers

US online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research. It is estimated that 156 million Americans used the web during 2002 and 82 million shopped online. Jupiter predicts that the online population will increase by… Continue reading Jupiter Projects Healthy Growth For Online Retail Market

Just under half of UK publishers believe that magazine expenditures will increase in the next year or two, whilst 26% predict that they will decrease to some degree. This is one of the findings of a recent survey conducted by Optima. The most common outlook, shared by 38% of the 156 respondents to the survey,… Continue reading Magazine Revenue Will Increase In Next Two Years, Say Half Of UK Publishers

Zenith Optimedia, has warned that ITV’s audiences could continue to decline during 2003, as the new free-to-air digital service, Freeview, becomes more popular. The media buying agency claims that the rate at which Freeview decoders are selling since they became available last year, suggests that 1.5 million households could have the digital terrestrial service by… Continue reading ITV Could Lose Audiences To Freeview In 2003

Total advertising expenditure will increase by 1% in 2003, according to Publicis, the world’s fourth largest ad network. The French media group has previously lamented the “lack of visibility” in the worldwide ad market (see ‘Total Lack Of Visibility’ In Ad Market, Says Publicis) but Maurice Levy, the chairman and CEO of Publicis, put his… Continue reading Leading Network Predicts Small Growth In Adspend

Outdoor advertising is set to increase its share of UK advertising over the next twelve months or so, according to 85% of the top 50 media agencies surveyed last year by Vivid Research. The research indicates how the cheaper, more flexible media, such as outdoor and radio, can benefit in a recessionary period. Outdoor is… Continue reading Outdoor Expected To Boost Share In Tough Ad Conditions

Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM

ITV’s share of the advertising market looks set to fall further this year, as advertisers reduce the proportion of their budgets to be spent on the network. A report in today’s Financial Times suggests that a year of falling ratings will cause ITV’s share of television advertising to drop from around 53% last year to… Continue reading ITV’s Share Of Advertising To Tumble To 51% In 2003, Say Forecasts

The Government is facing significant opposition to its plans to switch of the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution. New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when… Continue reading Government Faces Backlash Against Analogue Switch-Off

The media sector saw another poor day of trading on Wednesday as investors digested lower than expected retail spending data. Analysts weighed in with forecasts of a sharp slowdown in consumer spending, which has been long seen as the lynchpin of sustained economic recovery.On the corporate news-front, Emap was seen in focus on news Tom… Continue reading Sharewatch