Times Newspapers is further developing its commercial operation with the launch of a new integrated marketing division.TNXL will be headed by former Zed Media client services director, Claire Myerscough, who will work to utilise advertising, editorial, promotions, customer data and other resources to develop bespoke marketing opportunities across The Times and The Sunday Times.Commenting on… Continue reading Times Newspapers To Launch Integrated Marketing Division
BT Openworld has announced a series of cut-price offers and cash-back promotions to promote its broadband services to UK businesses.The promotions, which will run to the end of the year, include waiving the initial set-up fees and equipment costs for its ‘Plug and Go’ product.Tony Harris, president of business internet services at BT Openworld, commented:… Continue reading BT Promotes Broadband To Businesses
colspan=”5″>US Online Advertising Revenue Forecasts ($ billion)
Shadow Secretary for Culture Media and Sport, John Whittingdale, is calling on the Government to abolish the ownership regulations on ITN, following news that Carlton and Granada are keen to take control of the news operation (see Carlton And Granada Move To Take Control Of ITN).Whittingdale has branded the regulations, which will prevent Carlton and… Continue reading Whittingdale Calls For An End To ITN Ownership Rules
The telecommunications industry is set to rebound from a difficult period, driven by developments in next-generation technologies, according to IDC‘s new Worldwide Telecom Black Book. The report says that despite recent troubles plaguing the telecoms industry (including bankruptcies, plummeting valuations, and deep cuts in capital expenditures), there is now some light at the end of… Continue reading Telecoms Industry To Rebound From Tough Times, Says IDC
ITV partners, Carlton and Granada, are believed to be be planning to persuade the Government to allow them to take control of ITN, as they move closer to their £2.6bn merger (see Carlton And Granada Move Closer To £2.6bn Single ITV Company).The existing ownership regulations are due to be relaxed in the forthcoming Communications Bill… Continue reading Carlton And Granada Move To Take Control Of ITN
The European cable industry is set to emerge from the ‘dark days’ of the previous two years, having learnt many valuable lessons, according to one of the conclusions of the European Cable Yearbook 2002 from Screen Digest. The book describes the recent pace of change in the cable sector as ‘relentless’, forcing many companies to… Continue reading European Cable Sector To Emerge From ‘Dark Days’, Says Screen Digest
Taxi Promotions UK is backing the launch of a new monthly magazine, called Sherbet, which is aimed at passengers travelling by licensed taxi in London.The new 64-page monthly, glossy magazine follows the style of Sunday magazine supplements. It is produced by Chameleon Publishing and three trial issues were published in July, August and September.The magazine… Continue reading New Magazine Targets Taxi Passengers
McCann-Erickson London has created a new multimedia campaign to promote MasterCard in the run up to Christmas.The campaign is based around a competition offering users the chance to win a week on a private island in the Bahamas with nine friends. It builds on the ‘priceless’ theme developed in previous ads for MasterCard.The media strategy… Continue reading McCann-Erickson Launches New MasterCard Campaign
The first question is over on the MediaTel Group Sports Quiz. It was a tough one – and we can let you know now that only 15 entrants achieved maximum points by predicting correctly that 17 goals would be scored in The Premiership on the 16 and 17 November.So the early leaders are: GMTV’s Annie… Continue reading MediaTel Group Sports Quiz: First Question Results
