The Mobile Marketing Association (MMA) has amended its code of conduct to offer mobile phone users greater protection against unsolicited SMS adverts.The revised code, which is intended to be a benchmark for all companies using mobile as a marketing medium, now incorporates a list of mobile marketers’ responsibilities, opt-in and opt-out guidelines and consumer consent… Continue reading MMA Amends Code Of Conduct To Protect Against Spam
UK radio operator, Wireless Group, has halved its losses and is currently enjoying strong ad revenue growth, according to financial results for the six months ended 30 June 2002, released this morning. Pre-tax loss at the group halved, down from £17.5 million for H1 2001 to £8.9 million this time. The group also produced its… Continue reading World Cup Gives Wireless Group First Profit
Wireless Group chairman, Kelvin MacKenzie, has renewed his criticism of RAJAR’s diary system of audience measurement, this time over an “unexplained” decline in radio listening in London during the World Cup.MacKenzie claims that Wireless Group-owned talkSPORT suffered a 37.6% period on period drop in male London listeners during the second quarter of 2002, but says… Continue reading MacKenzie Renews Criticism Of RAJAR’s Diary System
Male internet users in Britain are twice as likely to pay for online content than females, according to a new study by the service provider, BT Openworld. In the survey, over 50% of male respondents admitted to buying online content, compared to just 26% of women. Men in the 20 to 30 age group are… Continue reading UK Men More Willing To Pay For Online Content
Flytxt has launched an interactive marketing campaign in conjunction with independent film distributor, Metrodome Distribution, to promote a new action-comedy film “The Wash”.The campaign will feature interactive SMS messages competitions alongside posters and television commercials on MTV and E4. The promotion will focus on the films target audience, 15-25 year old urban-living music lovers. Those… Continue reading Flytxt Launches Targeted Film Promotion
Digital music, currently regarded with some suspicion by record labels, will prove a godsend to the industry and generate more than $2 billion in the US by 2007, according to a new report from Forrester Research. Piracy has widely been blamed for the 15% fall in music sales in the past two years but this… Continue reading Digital The Way Ahead For Music Business, Says Forrester
Emap has come together with Southern Comfort in a £1m cross-media deal that will see the drinks brand sponsor FHM and FHM.com.The year-long deal, which was negotiated by MediaVest, begins in October’s issue of the magazine and features monthly advetorials in which an FHM journalist travels around the world experiencing various “Comfort Zones”.The initial press… Continue reading Emap Secures £1m Sponsorship Of FHM
Advertising revenues at key US online content sites grew by 33.5% on average in the year to date, according to a poll of 14 of the Online Publishers Association‘s (OPA) member sites. Second quarter sales rose by an average of 34.2% year on year, painting a much rosier picture of the online industry than other… Continue reading OPA Survey Of Key Websites Disputes Ad Revenue Decline
Trinity Mirror has announced that a relaunched Sunday People will be unveiled this weekend, including a new separate sport supplement.The two million pound relaunch will include a five-week television advertising campaign focused around football fixtures and the new sports magazine. The title will be re-named The People, but will keep its trademark red masthead, unlike… Continue reading Trinity Mirror Relaunches Sunday People
The Football League is reportedly close to agreeing a deal with Carlton and Granada to broadcast highlights of Nationwide League football matches on ITV.A report in today’s Times suggests that the League is holding talks with the ITV partners, which look set to win the rights despite their recent court battle over the collapse of… Continue reading Football League Could Sign Highlights Deal With ITV
