Nearly 50% of all US Internet users have a TV in the same room as their PC and many consume both media simultaneously, according to a new study from comScore Media Metrix. The research found that 45.1 million Americans, 48% of the adult population, watch television and have a TV and a PC in the… Continue reading Half Of US Internet Users Watch TV While Surfing, Says comScore
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The number of mobile phone subscribers in the US will increase by 50% to 200 million by the end of 2006, according to a new report from The Yankee Group. The technology research group forecasts that mobile phones are set to dominate personal calling and supersede landlines in the public conciousness. “Wireline replacement is a… Continue reading Mobile Phones To Reshape US Telecoms Landscape, Says Report
Loss of unsuccessful companies and continued consolidation are to be key characteristics of the European pay-television sector, according to forecasts by analysts at Merrill Lynch. With the exception of BSkyB in the UK, early entrants to the European pay-TV sector have generally seen their market share erode over the last few years, as new competitors… Continue reading European Pay-TV Sector Faces Further Failures And Consolidation
Advertisers are likely to be wary of increasing their spend going into an uncertain 2003, according to Merrill Lynch media analyst Neil Blackley. This will probably result in the recovery next year being ‘somewhat muted’, he said in a media investment report. The report says that advertisers are unlikely to increase their spend next year… Continue reading Advertising Outlook And Background From Merrill Lynch
Many clients and agencies in the US are anticipating a rise in ad spending during 2003, according to the latest Advertising Confidence Survey from Jack Myers Report. Myers questioned 225 media and advertising executives on spending levels in 29 separate categories and found that individuals had the most faith in cable television. Over half of… Continue reading US Advertisers Vow To Increase Spending
The worst of the advertising recession is over and the long-term outlook is bullish, according to speakers at a Lehman Brothers media conference, held at the beginning of this week. Sir Martin Sorrell, chairman of global communications network WPP and a key prognosticator, says that the prospects for 2003 are slightly better than 2002, with… Continue reading Ad Recession: Worst Is Over, Conference Told
The UK came eighth in the Mobile/Internet Index rankings released in a study by the International Telecommunication Union (ITU) this week. The index forms part of a report entitled Internet for a Mobile Generation and measures the performance of over 200 economies, ranking them by 26 different criteria related to infrastructure (50% of the total… Continue reading ITU Maps Out The Future Of The Mobile Internet
The ASA has upheld complaints against a national press ad for Peugeot which claimed its new car was “environmentally friendly.”The complaint was made by the National Society for Clean Air and Environmental Protection which insisted the ad was misleading.Peugeot said it withdrew the ad as soon as it received notification of the complaint. It argued… Continue reading ASA Upholds Complaints Against Peugeot
UK media Stocks experienced a turbulent day of trading as military and political uncertainty continued to weigh on Wall Street.Despite reports that Iraq will allow arms inspectors to return, many analysts are viewing this sceptically, Wall Street has experienced heavy profit-taking as economists warned war would inevitably lead to a double-dip recession.Capital Radio was seen… Continue reading Sharewatch
Last weekend Express Newspapers launched the Daily Star Sunday into the fiercely competitive tabloid market, in an attempt to pick up the 400,000 Daily Star readers that don’t currently buy a Sunday Newspaper. The title, which is the first tabloid to be launched in more than 12 years, bears more than a passing resemblance to… Continue reading NewsLine Feature: Sunday Star Hopes To Shine
