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Almost 30% of US households with incomes over $100,000 have access to broadband internet services at home, according to a new report from the Leichtman Research Group. A further 37% of households in this income group have expressed an interest in subscribing to broadband in future. The study shows a clear correlation between household income… Continue reading Affluent Americans Have A Need For High Speed

Outdoor advertising spend in the US fell by 4.6% in the first half, according to the latest data from the Outdoor Advertising Association of America (OAAA). The OAAA says that the decline does not paint as bleak a picture as might first seem to be the case, as many other media – which are now… Continue reading US Outdoor Revenue Falls 4.6% In H1

It would not be appropriate to predict a definite return to advertising growth, given the protracted period of limited visibility, Ulster Television (UTV) chairman John B McGuckian said this morning, announcing the company’s first half financial results (see UTV Ad Revenue Outperforms ITV Network) Despite the lack of a prolonged period of growth, McGuckian said… Continue reading Ulster TV Chairman Sees Positive Signals In TV Ad Market

The transition to digital television (DTV) in the US is progressing at an ‘astounding pace’, according to the president of the Consumer Electronics Association (CEA), Gary Shapiro. This assessment is based on the rate at which consumers are buying DTV-enabled integrated television sets and monitors. In July, factory-to-dealer sales rose by 81% year on year,… Continue reading DTV Set Sales Soar In US, But Set-Top Boxes Lag

Week on week analysis of the media sector reveals a mixed performance, although stocks were seen up across the board as September 11th passed without any significant terrorist activity.Stocks were also cheered by news the threat of war with Iraq also appears less imminent as the US hints it may allow the UN to delay… Continue reading Sharewatch

Wireless Group-owned sports radio station talkSPORT has appointed former Kiss 100 local sales manager, Sarah Barnard, as head of direct sales for London.Barnard, who takes up the position today, will oversee the local sales operation for London and will report to Ashley MacKenzie, managing director of talkSPORT’s sales house, Impact.Commenting on her appointment, MacKenzie said:… Continue reading talkSPORT Appoints New London Sales Head

Doubleclick has secured a global partnership with advertising network, Publicis, that will see it become the preferred ad-serving provider for the group’s operations.The deal will see Doubleclick’s DART ad-serving technology deploy online ad campaigns for Publicis’ entire network of clients, which includes Nestlé, L’Óreal and Renault. The agreement also covers all Publicis affiliates throughout North… Continue reading Doubleclick Secures Global Tie-In With Publicis

Capital Radio has launched a major campaign to promote Birmingham-based 96.4 BRMB to listeners in the Central TV area.The TV campaign, which marks a strategic change of direction in BRMB’s above the line advertising, is intended to strengthen the station’s brand as it repositions itself and integrates itself back into the Capital FM Network.The creative,… Continue reading 96.4 BRMB Changes Above The Line Focus With TV Push

Giant poster contractor Mega Profile has promoted Brett Marshall to the newly created position of sales director.Marshall, formerly head of sales, will be involved in planning future strategy and delivering sales across the company’s portfolio of clients. According to Mega Profile’s managing director, Harry Torrance, his promotion reflects the company’s “sales success” over the past… Continue reading Mega Profile Creates New Sales Director Role

MTV has secured Boost, the chocolate brand owned by Cadbury Trebor Basset, as the sponsor of its off-the-wall comedy stunts show Jackass.The sponsorship, negotiated by Viacom Brand Solutions and Carat, will be used as part of the relaunch campaign for Boost, which is to be marketed as an energy bar, rather than a chocolate treat.… Continue reading MTV Gets A Boost From Jackass Sponsorship Deal