GWR’s sales house, Opus, is expanding is sales team with the appointment of former Emap and Teletext sales executive, Caroline Holmes.Holmes, who took up the new agency executive position earlier this month, is responsible for selling radio ad spots across The Mix network. Reporting to Opus agency group head, Paul Carolan, she handles a range… Continue reading Opus Adds New Agency Executive To The Mix
Mercedes-Benz is running a promotional campaign across the FT newspaper and FT.com platforms.The campaign follows the “Lucky Star” theme developed in recent television commercials. It centers around an online card game which offers the chance to live like the luckiest man in the world for one week.Claire Payne, UK advertisement director of the FT, commented:… Continue reading FT Lands Multi-Media Promotion With Mercedes-Benz
Interactive Digital Sales (ids) is restructuring its business to focus more of its sell towards media planners and advertisers.The former sales department of Flextech Television has merged its specialist agency sales (see Flextech Television Sales Gains Independence), business development, client sales and sponsorship teams into two core divisions: agency sales and commercial development.Agency sales, headed… Continue reading IDS To Shift Focus With Major Business Restructure
ITV has been found guilty of breaching the 1996 Broadcasting Act after switching a football match to ITV2 at half time.The second half of the South Africa vs. Paraguay match was shown on ITV2 to make way for coverage of the England vs. Sweden game on ITV1.According to the ITC, there were 30 complaints, some… Continue reading ITV Breaches Broadcasting Act With World Cup Coverage
The Newspaper Society has again criticised the Government’s recently published draft Communications Bill, claiming that its proposals on newspaper mergers will increase the regulatory burden on the regional and local press.In its final submission on the Bill, the Society warns the Government against the dangers of creating a highly complex regime that would extend the… Continue reading Newspaper Society Levels Further Criticism At Draft Bill
Three bidders have been confirmed as potential buyers of the insolvent German media group KirchMedia but Rupert Murdoch’s News Corporation will take no further part in the auction process, according to reports in the German press. A consortium including the investment bank Lehman Brothers, German retailer Rewe and Saudi Prince Al-Waleed is believed to have… Continue reading News Corp Out Of The Running For Kirch, Says Report
Almost 10% of the worldÂ’s population now has access to the web according to a new report from Nua Internet Surveys. Based on data collected from a variety of sources, Nua estimates that the global internet audience had increased to 580.78 million users by the end of May 2002. This represents an increase of 36.58… Continue reading One-Tenth of The Global Population Now Online, Says Report
Cable is to be the leading broadband internet platform in the US until 2005, at which point DSL (digital subscriber line) will just steal the lead, according to new forecasts from Park Associates. There will be 40.9 million broadband households in the US by 2005, according to the projections; 17.2 million of these will be… Continue reading DSL To Lead US Mass Adoption Of Broadband
The US Federal Communications Commission (FCC) has taken steps to boost the widespread adoption of digital television (DTV) in the country by requiring that new TV sets have a digital tuner built in to them. The FCC has imposed a deadline on electronics manufacturers to include the receivers in new sets by 2007 at the… Continue reading FCC Imposes Deadlines For DTV Sets
Global market research company, Ipsos Group, has acquired the assets of ACNielsen’s US-based strategic marketing research and product development consultancy, ACNielsen Vantis. Upon completion of the sale, the company will be known as Ipsos-Novaction & Vantis. Ipsos says that the Vantis suite of marketing products and services complements the product and service portfolio of the… Continue reading Ipsos Acquires US ACNielsen Division
