More Uk articles

Telewest Communications, the heavily indebted UK cable operator, is seeking to sell its stake in SMG, the Scottish media company. Telewest, which is expected to imminently undergo a financial restructure (see Telewest Debt Waiver Is On The Cards), has requested shareholder approval to divest of the 16.9% stake in SMG. There will be an extraordinary… Continue reading Telewest Seeks To Divest Of SMG Stake

Sky Digital is launching a new-look text service that will allow viewers to watch TV whilst browsing text services.The revamped service will also allow faster navigation and links to games and email betting. Viewers will be able to switch between text and TV instantly.Sky text’s sales controller, Kip Parker, commented: “The new and improved service… Continue reading Sky Unveils Improved Text Service

US advertising spend for first half of 2002 rose by 2.3% year on year, according to new preliminary figures released by Nielsen Monitor-Plus. Despite an expected upturn in internet advertising, the sector saw an 8.4% slide during the first half, with only syndicated television performing worse. National magazine spend dropped slightly, by 1.0%. It was… Continue reading US Adspend Up 2.3% In H1, According To Nielsen Figures

Lycos has set up a dedicated interactive division to manage and sell its entire range of interactive products.The new division, which will be led by head of interactive Marcus Saller, will bring together the company’s mobile, chat, email and site building services. Lycos is approaching brands to run campaigns across its interactive portfolio, which it… Continue reading Lycos Creates New Interactive Division

The number of UK internet users with broadband access has increased by 60% in the last six months, according to new survey from NOP. Approximately 8% of web users in Britain currently subscribe to broadband services and this figure is expected to rise to 15% by August 2003. This complements a recent report by Continental… Continue reading Britons Latching Onto The Benefits Of Broadband

Youth-orientated mobile marketing agency, Aerodeon, is launching a fully integrated SMS ad campaign to promote Mattel’s new Diva Starz doll brand.The campaign, which marks Mattel’s first foray into SMS advertising, will use TV, press, internet and text activity to target 10-12 year-old girls between August and December. The creative and media strategy has been designed… Continue reading Aerodeon Aims Integrated SMS Campaign At Tweenagers

Multimedia messaging (MMS) has been overhyped and analysts need to be more realistic in making revenue predictions, says a new report from the Wireless World Forum (W2F). MMS represents the next generation of mobile messaging and involves the transfer of text, sounds, images and video between handsets. Some industry observers have forecasted that annual revenues… Continue reading Potential Impact Of MMS Has Been Overstated, Says Report

The launch of the new digital entertainment channel, BBC3, may be delayed until next year according to press reports.BBC3, which is a revamped version of the existing BBC Choice channel,(see BBC Reveals Cost Of Digital Plans As Public Welcomes Proposals) aimed at the 16-34 year-old youth market, was initially denied approval last September amid fears… Continue reading Fears Of Further Delays For BBC3

Almost 10% of the worldÂ’s population now has access to the web according to a new report from Nua Internet Surveys. Based on data collected from a variety of sources, Nua estimates that the global internet audience had increased to 580.78 million users by the end of May 2002. This represents an increase of 36.58… Continue reading One-Tenth of The Global Population Now Online, Says Report

Cable is to be the leading broadband internet platform in the US until 2005, at which point DSL (digital subscriber line) will just steal the lead, according to new forecasts from Park Associates. There will be 40.9 million broadband households in the US by 2005, according to the projections; 17.2 million of these will be… Continue reading DSL To Lead US Mass Adoption Of Broadband