The IPA is supporting the Joint Scrutiny Committee in its call for the Government to rethink its decision to allow non-European investors to buy UK media companies (see Committee Advises Government To Rethink Media Ownership).The advertising body is concerned that its media members will not be able to buy competitively in the “massively consolidated” market-place… Continue reading IPA Puts Weight Behind Joint Scrutiny Committee
The Guardian Media Group, which publishes the Guardian and the Observer newspapers, has announced a fall in profits for the year to March but claims that the advertising market is showing signs of recovery. Pre-tax profits at GMG totalled £9.8 million in the first three months of 2002, down from £67 million for the same… Continue reading GMG Reports Fall In Profits
Regional digital radio consortium MXR is increasing its marketing operation with the promotion of marketing executive, Lisa Capaldi, to the position of marketing manager.Following the launch of the latest £99 DAB digital radio (see £99 “Kitchen” Digital Radio To Go On Sale), Capaldi will work to an increased marketing brief and will oversee the promotion… Continue reading MXR Expands Marketing Operation
US online advertising fell by 18.0% to $1.55 billion in the first quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that online advertising revenues were down 6.5% when compared with Q4 2001. However, the IAB has played this down, claiming that the… Continue reading US Internet Adspend Continues To Slide
Google has secured a seven-figure advertising deal with Lloyds TSB to promote the bank’s insurance services on its search-results pages.The deal, which was negotiated by Zenith, will see ads for Lloyds TSB Insurance and its Screentrade brand appear on more than 1,000 insurance-related key-word search terms on the Google website.The campaign is designed to drive… Continue reading Google Secures Seven-Figure Ad Deal With Lloyds TSB
US consumer spending on online content increased to $675 million last year, almost double the amount spent in 2000, according to the Online Publishers Association (OPA). Although a number of newspapers, notably the Wall Street Journal, have been able to justify charging users, subscriptions have generally been regarded as a death knell for websites. In… Continue reading Online Content Becoming Viable Revenue Source, Says Report
Game two of the annual three-match MRG/BMRB cricket series took place last week, and left everything set up splendidly for the decider, as BMRB grabbed a seven wicket victory in the highest scoring game to-date.The MRG side was much weakened from game one (see Sharp All-Round Performance Puts MRG One Up), whilst BMRB was able… Continue reading May And Nurton Overturn Record MRG Score
Mobile phones which incorporate a camera are among the new generation of devices set to invigorate the worldwide telecoms market. According to Strategy Analytics, sales are expected to exceed 16 million in 2002 and surge to 147 million by 2007. In the short term, prohibitive pricing and large form factors will preclude high take-up in… Continue reading Consumers To Snap Up Camera Phones
Lord Puttnam, the chairman of the Joint Committee on the draft Communications Bill, is to deliver this year’s Worldview Address at the Guardian International Television Festival (GEITF).Puttnam will be replacing Thomas Middelhoff, the now ex-chairman and chief executive of Bertelsmann AG (see Bertelsmann Chief To Present Worldview At GEITF).GEITF advisory chair and joint MD of… Continue reading Lord Puttnam Replaces Sacked Bertelsmann CEO At GEITF
KirchMedia, the insolvent TV arm of Leo Kirch’s fallen media empire, said on Thursday that it had received seven bids for its assets from possible investors with a highest bid of E2.6 billion. “The high level of interest from potential investors confirms our view that the restructuring of KirchMedia can be completed successfully in the… Continue reading Seven Bids In For KirchMedia
