Reed saw shares rise 3.86% yesterday to close at £5.38 after it announced that it expects to reach full-year targets of above market revenue growth, despite a dip in profits for the first half of 2002 (see Reed Profits Down 3%, But Outlook Remains Promising).BSkyB, which announced earlier in the week that it gained 214,000… Continue reading Sharewatch
Cable subscription revenues are set to escalate in the next few years, according to a new report by New York-based research firm Allied Business Intelligence. The research predicts that video-on-demand (VOD) will experience annual growth of 79% between now and 2007 and enable US cable revenue to surge from $36.1 billion to $67 billion. ABI… Continue reading US Cable Revenues To Hit $67 Billion By 2007
The Periodical Publishers Association (PPA) has asked the Government to categorically support continued independent self-regulation of the internet, amending the Communications Bill accordingly (see Jowell Announces Communications Consultation).The group has proposed that publishers should be differentiated from other broadcasting sectors and continue to operate under the current self regulatory regimes.Safo Kaordestani, of the PPA told… Continue reading PPA Asks Government To Amend Communications Bill
At the beginning of the year MediaTelINSIGHT took a look at the problems facing the much-touted interactive television (iTV) market (see Insight Analysis: The Struggle For Interactive Television). The analysis highlighted a number of key issues that the sector faces and which, in combination, are responsible for the slow start which iTV has experienced in… Continue reading Insight Analysis: Interactive TV Outlook – August 02
Andrew Howells, the director of OMD UK’s interactive division, OMDtvi, is leaving the agency less than six months after it launched.Howells, who was previously managing director of BMPtvi, which rebranded as OMDtvi earlier this year, is leaving to launch his own interactive TV consultancy called Andrew Howell Associates.OMDtvi’s head of interactive media, Toby Hack, will… Continue reading Howells Leaves OMDtvi After Less Than Six Months
ShopFront Media has secured a three-month deal with four of Express Newspaper’s consumer titles.The new point-of-sale campaign will see the creation of 50 Adsites located in north London. The in-house design will feature the logo’s of the four publications; The Express The Sunday Express, the Daily Star and OK!.Julian Clogg, managing director of ShopFront Media,… Continue reading ShopFront Media Secures Express Titles Deal
Bigger headlines on bus adverts convey more effective brand messages, according to research carried out by Viacom Outdoor.The Project Iris study, which was undertaken to help advertisers understand what makes a successful bus advertising campaign, shows that bigger company logos are key in generating brand awareness. Primary colours were also found to create a more… Continue reading Research Shows Size Matters With Bus Ads
A new survey out this week reveals that 71% of the advertising industry expects most broadcast commercials to include a degree of interactivity by 2005.iTV, A View from the Trenches was carried out by iTV specialist Weapon7 in collaboration with Chinwag. The research examined the media industry’s attitude to interactive television and found that 90%… Continue reading Media Industry Not Up To Speed On iTV, Says Report
Emap’s Smash Hits magazine has secured a cross-promotional deal with Clarks Bootleg shoes to distribute 500,000 specially designed versions of the magazine in shoe shops across the country.Emap, which was selected a media partner for the promotion following a competitive pitch against undisclosed partners, has created the Smash Hits/Bootleg magazines to raise awareness of the… Continue reading Emap Bootlegs Smash Hits For Clarks
Future Publishing has announced plans to extend its Metal Hammer brand with the launch of a hard-back reference guide to heavy metal music.The Book Of Metal will launch on 1 September as the “definitive encyclopaedia of all things metal”. Written by Metal Hammer‘s editor, Chris Ingham, the spin-off title features some of the genre’s most… Continue reading Future Extends Metal Hammer Brand With Spin-Off
